Data & Insights Analyst, eCommerce

About the role

We are seeking a data-driven, commercially minded Web Analyst to drive performance across our direct-to-consumer e-commerce experience. This role will be responsible for translating user behavior data into actionable insights that improve conversion rate, average order value, customer retention, and overall digital performance.

The ideal candidate combines strong analytical skills with deep understanding of the e-commerce funnel, consumer behavior, and digital merchandising. You will partner closely with Marketing, Product, UX, Engineering, and Merchandising to optimize the end-to-end customer journey.

This role reports into the VP eCommerce and supports all business functions within the eCommerce department.

What You’ll Do

Daily Performance Tracking & Site Health Monitoring

· Own daily monitoring of website performance across traffic, conversion, revenue, AOV, and funnel progression.

· Deliver a concise daily performance recap highlighting wins, risks, anomalies, and emerging trends.

· Identify and escalate sudden drops in conversion, checkout issues, tracking discrepancies, or site friction in real time.

· Partner with Marketing and Merchandising to assess daily campaign, promotion, and product performance.

· Proactively surface opportunities tied to inventory levels, pricing changes, and promotional cadence.

· Maintain clear visibility into site health, including error rates, load time impact on conversion, and checkout abandonment trends.

Performance & Funnel Analysis

· Monitor and analyze website performance across the full customer journey (traffic → engagement → conversion → retention).

· Identify drop-offs in the UX funnel and recommend actionable improvements.

· Track and report on KPIs including conversion rate, AOV, revenue per visitor, bounce rate, cart abandonment, LTV, and CAC.

· Build dashboards and automated reporting to provide clear visibility into site health and performance trends.

Experimentation & Optimization

· Design, implement, and analyze A/B and multivariate tests to improve UX, merchandising, and conversion.

· Partner with UX and Product teams to develop hypotheses rooted in data and customer insights.

· Quantify the revenue impact of testing and optimization initiatives.

Customer Behavior & Insights

· Analyze clickstream data, session recordings, heatmaps, and behavioral cohorts to understand customer journeys.

· Segment audiences by behavior, lifecycle stage, and acquisition channel.

· Identify friction points and recommend improvements to checkout, PDPs, navigation, and search.

Marketing & Attribution Analytics

· Evaluate traffic sources and channel performance (paid media, SEO, email, affiliates, etc.).

· Support attribution modeling and campaign performance analysis.

· Partner with Growth/Marketing teams to optimize spend and improve ROAS.

Data Governance & Tracking

· Ensure accurate tracking implementation across analytics platforms.

· Work with Engineering to maintain clean data layers and event tagging frameworks.

· Validate data integrity across platforms (GA4, CDP, BI tools, etc.).

What We’re Looking For

• 6-8+ years of experience in web analytics, preferably in a DTC or consumer products environment.
• Strong proficiency in:
• • GA4 (or similar analytics platforms)
  • SQL (required)
  • Excel / Google Sheets
  • BI tools (Looker, Tableau, Power BI, etc.)
• Experience with A/B testing tools (Optimizely, VWO, AB Tasty, etc.).
• Strong business acumen and ability to connect insights to revenue impact.
• Excellent communication skills — able to translate data into clear, compelling narratives.
• Experience with CDPs (Segment, mParticle, etc.).
• Exposure to attribution modeling and marketing mix modeling.
• Knowledge of CRO best practices and UX principles.
• Experience in subscription or repeat-purchase business models.

• Strong prioritization skills and ability to balance quick wins with foundational improvements
• Comfortable working in a fast-paced, multi-brand or high-growth environment
• Data-driven mindset with the ability to communicate insights clearly to both technical and non-technical stakeholders
• A proactive, organized operator who can independently drive initiatives from ideation through launch and reporting

Why Join Us

• Define foundational principles around data architecture and governance across the organization.
• Build and scale reporting systems and processes from the ground up
• Partner with relevant brand partners, Performance, Lifecycle, and Engineering leaders in a highly collaborative environment
• Drive measurable impact by providing meaningful insights that result in revenue performance
• Join an experienced leadership team with deep expertise in digital commerce, operating in a category experiencing strong, sustained growth.

Benefits / Perks

We believe in recognizing and rewarding our employees for a job well done. We offer growth potential for motivated individuals, competitive compensation, and a comprehensive benefits package, including:

• Medical, Dental, Vision, Life Insurance
• 401K Retirement Plan
• Paid Vacation Time
• Paid Holidays
• and More!