Data Analyst (Performance Marketing)

About us:

BetterMe — a global wellness ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.

Your impact:

Primarily work with Marketing team and help to make correct data-informed decisions;
Automate the management and monitoring of marketing platforms (e.g., campaign status tracking, performance monitoring, budget control, anomaly detection);
Build scripts and tools to interact with ad platform APIs, streamline routine tasks;
Create AI-assisted workflows using LLM APIs;
Develop and support dashboards and reports that provide transparency into campaign performance and business KPIs;
Contribute to our internal BetterBI system, consolidating marketing, financial, and product data.
Help design a scalable and maintainable analytics infrastructure and improve internal data workflows.

About you:

2+ years of experience as a Data Analyst in a product-oriented company;
Experience working with digital marketing platforms (e.g., Meta Ads, Google Ads, TikTok Ads) via APIs;
Full proficiency in SQL and Excel;
Hands-on experience with BI tools and data visualization (e.g., Tableau);
Confident Python skills for data manipulation and scripting;
Strong English written/verbal communication skills;
Analytical mindset; ability to structure information and dive deeper when it is needed;
Practical experience using ChatGPT, Gemini, or other LLM APIs, with a good grasp of prompt engineering to solve business tasks.

Will be a plus:
Experience working with product analytics platforms (Amplitude, Firebase, AppsFlyer, etc.);
Understanding of A/B testing methodologies and experimentation frameworks.

What you get at BetterMe:

A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
Flexible work format. Choose what works best for you — office, remote, or hybrid.
Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.
Health insurance & corporate doctor.
Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
Support for sports events. We cover entry fees and encourage the team to compete and participate together.
Modern equipment. We provide new hardware and everything you need for productive work.
Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.
An ambitious environment that gets recognized. Over the past two years, the BetterMe team has doubled in size, and we were named among Forbes’ Top 10 Best Places to Work in 2026.
Find more about us on social media platforms: Instagram, LinkedIn.