Data Analyst - Marketing
Motorola · Krakow, Poland ·
- Employment
- Contract
- Category
- Data analytics
- Experience
- 3+ years
Motorola · Krakow, Poland ·
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At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future.
Web Data Analytics & Tracking: Monitor, analyze, and report on website traffic, user journeys, conversion funnels, and digital marketing campaign performance.
Dashboarding & Data Visualization: Design, build, and maintain automated, user-friendly dashboards in Looker Studio and/or Tableau to socialize key performance indicators (KPIs) with stakeholders.
Deep-Dive Data Exploration: Write complex SQL queries to extract, clean, and blend data from various marketing and database sources.
GA4 Management: Act as the internal subject matter expert for Google Analytics 4 (GA4), ensuring accurate event tracking, custom dimension setup, and data integrity.
Insight Generation: Cross-reference web data with business outcomes to identify trends, drop-off points, and growth opportunities for SEO, SEM, and paid media teams.
A/B Testing Support: Analyze the results of website experiments and landing page tests to provide statistical recommendations for conversion rate optimization (CRO).
3+ years of proven experience in Web Analytics, Marketing Analytics, or a similar data-driven role.
Web Analytics Expertise: Advanced, hands-on understanding of GA4 architecture, BigQuery exports, and the nuances of modern web data collection.
Data Visualization: Proven proficiency in building robust reports using Looker Studio or Tableau (ability to turn raw data into a cohesive visual story).
Technical Skills: Strong proficiency in SQL (joins, CTEs, window functions) for querying relational databases and data warehouses.
Analytical Mindset: Excellent critical thinking skills with a strong grasp of digital marketing concepts (CAC, LTV, ROAS, attribution modeling).
Communication: Ability to translate complex technical findings into clear, jargon-free recommendations for non-technical marketing teams.
E-commerce Platform Experience: Experience working with e-commerce data architecture and platforms, including familiarity with tracking dynamic cart events and purchase funnels.
Flexible working hours
Hybrid mode
Comfortable working conditions (high class offices, parking space)
Competitive salary package
Strong team-oriented culture
Contract of employment
Private medical & dental coverage
Life insurance
Multisport or MyBenefit vouchers
1000 PLN for spectacles
Employee Pension Plan (PPE)
Trainings and broad development opportunities
Volleyball field and grill place next to the office
Lots of sport activities such as Moto football league, Wakeboarding, Snowboarding, e-gaming league etc.
Access to wellness facilities and integration events
Motorola Solutions is supporting CSR activities and encourages employees to participate.
EEO Statement
Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.
We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.