Data Analyst

Senior Data Analyst

We are partnering with an innovative Canada-based online sportsbook and casino to appoint a commercially focused Senior Data Analyst. Reporting to the Head of Data & Analytics, this role sits at the heart of strategic decision-making, transforming complex data into actionable insights that drive product performance, marketing effectiveness, and player engagement.

This opportunity is ideal for an experienced analyst who thrives in fast paced digital environments, enjoys working cross-functionally, and can influence business direction through advanced analytics, experimentation, and scalable reporting solutions.

What You Will Do

As a Senior Data Analyst, you will lead high impact analytical initiatives and champion data-driven decision making across the business.

• Partner with stakeholders across Marketing, Operations, and Digital/Strategy teams to translate business questions into structured analytical solutions
• Apply advanced statistical methods, A/B testing, and experimental design to inform strategic decisions
• Analyse player behaviour, segmentation, lifecycle performance, retention, and marketing campaign effectiveness
• Write and optimise complex SQL queries to extract and structure data
• Use Python (and ideally PySpark) to clean, transform, and analyse large datasets
• Design scalable dashboards and reporting frameworks in Power BI
• Define and track core business metrics and performance KPIs
• Communicate clear, strategic recommendations to senior stakeholders
• Mentor junior analysts and contribute to technical best practices

All About You:

• 5+ years' experience in data analytics, ideally within online gaming, sportsbook, or digital consumer sectors
• Strong hands-on experience in marketing analytics, campaign performance, segmentation, and lifecycle modelling
• Proven experience working cross-functionally with Marketing, Operations, and Strategy/Digital teams
• Advanced knowledge of SQL and Python (PySpark preferred)
• Experience designing dashboards in Power BI or equivalent BI tools
• Knowledge of cloud data platforms such as Snowflake or Databricks
• Experience with predictive modelling, experimentation, and statistical analysis
• Strong project ownership and the ability to manage multiple analytical initiatives
• Excellent communication and storytelling skills for non-technical audiences

Additional Information

• Fully remote opportunity (Canada-wide)
• Competitive compensation and 100% employer paid premium benefits
• Strong leadership visibility and mentorship opportunities
• High-growth, collaborative culture built on transparency, integrity, and continuous improvement
• This position does not use artificial intelligence during the hiring process

If you are a data-driven problem solver with a passion for marketing analytics and business impact, looking to play a key role in a scaling digital business, we would love to tell you more.