Customer Marketing Manager - eCom

Requisition ID: 40070

A Career in Beer and Beyond:

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments. We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.

We are Talent Brewers with our culture rooted in our core Values. We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture. We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities. So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.

The Headlines:

This is a 6 month contract role

In the role of eCommerce Customer Marketing Manager working in Toronto, ON, you will be part of the Omnichannel Digital team, nested in our Strategy and Capabilities function. The CMM will lead the annual marketing planning process and execution for key 3rd party delivery platforms in Canada. Additionally, this role will drive partnerships that accelerate Molson Coors eCommerce business strategies and priorities across retail classes of trade, and cross functional groups. You will be a key contributor to developing the eCommerce practice at Molson Coors and influencing how the organization evolves its go-to-market capabilities.

This position reports to the Senior Manager, B2C Marketing – eCommerce and works closely with media, brand marketing, shopper marketing and other cross-functional teams.

The Responsibilities:

• Build deep, collaborative partnerships with emerging eCommerce platforms (Uber Eats, DoorDash, Instacart, etc.) in Canada to advance organizational strategies
• Lead the annual Customer Marketing planning process for 3rd party delivery partners inclusive of strategy, tool development, communications and measurement
• Develop eCommerce-led customer marketing programs, including retail media campaigns, to help achieve platform sales and category share targets
• Tailor national brand strategies and programs based on your platforms’ shopper dynamics and business priorities, partnering with agency teams on creative development and media planning, including campaign execution and ongoing optimizations
• Drive monthly business reviews and continuous investment analysis to ensure strategic alignment and the greatest possible business impact.
• Advance critical eCommerce capabilities and strategic project initiatives to expand Molson Coors market share in online beer
• Partner with Sales to build collaborative, strategic partnerships with your platforms in store, digital, and eCommerce teams
• Monitor, validate and advocate for portfolio content accuracy across online retailers to support discoverability, conversion and overall eCommerce growth
• Be an eCommerce SME to cross functional stakeholders to build organizational eCommerce capabilities and elevate eCommerce presence across sales and marketing initiatives
• Manage agency scope including building annual scope plan requirements

The Other Qualifications:

• You have at least 5 years' experience in CPG eCommerce, shopper marketing and / or performance marketing; 3P platform experience is preferred
• Experience building and executing omnichannel shopper marketing plans executed throughout the path to purchase, with emphasis on digital shoppable media (paid search, retail media networks, social, etc.)
• Highly proficient in data analysis, insight development and building sell stories
• You love a challenge – you complete complex projects quickly and adeptly with your understanding of the business priorities
• You act with appropriate urgency to various market events and trends that require a quick turnaround in plans and strategy
• You thrive in ambiguity and can demonstrate success without all the answers or data
• You have a strong bias for action – you identify a problem, understand prioritization, and mobilize to solve it
• You are a motivated leader that can inspire others; you respect your commitments and are able to obtain optimal results from your team through respect and development
• You are a skilled negotiator focused on the client; your constant curiosity fosters your innovative style, and you can equally execute ideas given to you

Work Perks that You Need to Know About:

• Flexible work programs that support work life balance
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, 401k option with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• On-site pub, access to cool brand clothing and swag, top events and, of course... free beer and beverages!
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail [email protected].

Pay and Benefits:

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $94,900.00 - $124,500.00 (posting salary range) + 19% target short term incentive + $11,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.