Customer Marketing Manager

Job Description

Shape customer engagement strategies that turn insights into memorable experiences and measurable business growth.

Join us in Genoa as Casino Customer Marketing Manager and play a pivotal role in shaping the future of Casino customer engagement at Costa. You will lead the orchestration of strategic marketing initiatives that connect customer insights, commercial objectives, and memorable guest experiences. Partnering with international stakeholders across Carnival Global Gaming and Costa's commercial ecosystem, you will bring campaigns to life that strengthen customer loyalty, unlock revenue opportunities, and deliver measurable business impact at scale.

Live your ambition. Lead with impact

You will play a key role in driving Costa’s Casino customer engagement strategy, ensuring that marketing initiatives are transformed into impactful customer experiences and sustainable commercial results. Working at the intersection of Customer Marketing, CRM, Commercial Planning, and Global Gaming, you will connect strategy and execution, bringing together people, processes, data, and technology to deliver high-performing campaigns across the customer lifecycle.

Casino Customer Marketing Strategy & Campaign Orchestration

You will lead the planning and activation of Casino promotional campaigns, translating commercial priorities into compelling customer engagement initiatives. Acting as the key connector between Carnival Global Gaming and Costa’s commercial and marketing functions, you will ensure that campaigns, offers, targeting strategies, and customer journeys are aligned, commercially effective, and ready for execution.

Customer Segmentation, Offer Governance & Customer Value Creation

You will define audience and engagement strategies leveraging customer insights, behavioral data, and CRM capabilities. You will oversee the governance of promotional mechanics, discounts, vouchers, and campaign eligibility criteria, ensuring every initiative delivers relevant customer experiences while maximizing business performance and campaign effectiveness.

Cross-Functional Leadership, Execution Excellence & Performance Optimization

You will coordinate a diverse ecosystem of stakeholders across Marketing, Revenue Management, Sales Channels, IT, CRM, and external partners to ensure seamless delivery of customer marketing initiatives. You will monitor campaign performance, identify optimization opportunities, and continuously improve processes, targeting approaches, and engagement strategies to drive customer loyalty and commercial growth.

What Makes You Unique

• 5–10 years of experience in Customer Marketing, CRM, Loyalty, Customer Engagement, or Commercial Planning roles, with a proven track record of delivering customer-focused commercial initiatives.
• Strong understanding of customer lifecycle marketing, promotional campaign management, audience segmentation, loyalty programs, and data-driven engagement strategies.
• Proven ability to navigate complex organizations and successfully align multiple stakeholders across commercial, marketing, operational, and technology functions.
• Strong analytical mindset with the ability to leverage customer insights and campaign performance data to generate actionable recommendations and measurable improvements.
• Experience working in CRM and Marketing Automation environments with a solid understanding of campaign governance, execution processes, and customer activation frameworks.
• Excellent communication, influencing, project management, and stakeholder engagement skills, combined with fluency in English and a collaborative, results-oriented mindset.
• Availability to travel frequently

What We Offer

Your Journey with Us At Costa, we make your onboarding experience smooth and welcoming, with flexible smart working policy.

Benefits That Matter Enjoy daily meal vouchers, exclusive discounts, and access to our Wellbeing@Costa platform for sports, travel, and cultural perks. We also provide free medical insurance and additional welfare benefits for you and your family.

Lifestyle & Family Care Celebrate life’s milestones with special gifts, enjoy discounts on cruises and onboard services, and benefit from convenient solutions like Amazon Hub Lockers in our Genoa offices.

Growth & Engagement We invest in your development through tailored learning programs, volunteering opportunities, and wellbeing initiatives. Our loyalty program and community events make Costa not just a workplace but a place to belong.

Your employment:

• Open-term, full-time, hybrid.
• CCNL: 'Contratto Unico dell'Industria armatoriale - Sezione 15 per il personale di Terra'.
• Salary Range: 50.000 - 55.000€ based on skills and professional experience and individual incentive scheme.

Who We Are:

Our community brings together individuals from different parts of the world, fostering connections and collaboration across cultures, enriched by different perspectives and experiences. We are here to bring happiness and provide unforgettable memories and experiences to our guests.

Costa belongs to the Carnival Corporation & plc Group, the largest cruise company in the world. We are the only Italian cruise company flying the Italian flag, sailing the world’s seas for more than 75 years, offering our guests a unique experience on board and on land.

We are united by a shared passion: to drive success and live our ambition. Whether on board or shoreside, we bring energy, creativity, and a spirit of adventure to everything we do.

Start your journey with us During the interview, all stages of the selection process will be explained to you. If you want to learn more, visit the following website: https://career.costacrociere.it/shoreside/#journey

Costa is like a world within a world. Onboard and ashore, we are committed to providing equal opportunities to all, regardless of gender, ethnicity, belief, disability, sexual orientation, or any other characteristic that makes us unique. Every individual is valued and respected for who they are.

Onboard your journey with us and explore your potential.

#Costa #LI-Hybrid