Act as a key strategic business partner to the Therapeutic Area（TA）. Responsible for building an insights-led data-driven culture together with Forecasting and Business Analytics team to drive strategic decision making in relevant areas and ultimately help the business deliver profitability and further growth by leveraging market research (quantitative and qualitative) to inform strategic decisions and optimize market positioning.

Accountabilities

Deliver high quality and actionable insights generation that are utilized to drive business decisions.

• Engage with key stakeholders to understand the business situation and their needs.
• Ensure all responsible market research complies with relevant legal and compliance rules.
• Foster strong working relationships with key counterparts in TA, Medicine, MAHA, CXE and L&C.
• Ensure that all relevant information is incorporated and integrated into analyses.
• Ensure that the work done in responsible areas is optimized and aligned.
• Discover/identify new and innovative techniques and methodologies that bring leading edge innovation to Strategic Planning & Execution Excellence department and the resulting strategy development.

Related performance indicators

• Timely delivery of market research.
• Feedback from stakeholders (e.g., engagement level to the TA, effective communication on CI findings).
• Zero compliance issues.
• Feedback from stakeholders.
• Implementation of process improvements and collaboration.
• Proactive interaction with (new) vendors to be up to date on latest services and techniques.
• Expansion of CI knowledge of the team.

Regulatory and / or Organisational Requirements

Ensure all tasks are carried out in accordance with respective applicable BI Standard Operating Procedures (SOPs), BI Code of Conduct, BI processes and regulatory requirements.

Ensure that all interactions and engagements are carried out with the highest ethical and professional standards and that all work is accomplished with quality and in accordance with BI values as well as complying with local, and where relevant international law eg Data Protection Law of Japan / GDPR EU.

Job Complexity

Provide strategic decision support through data-driven strategic planning by providing deep customer and market insights.

Helps identify/confirm unmet needs, market gaps, and growth opportunities through robust research.

Ultimately contribute to profitability and growth by optimizing market positioning and messaging.

Interface

Primary internal interfaces

• TA (Marketing and Sales)
• Medicine
• MAHA
• CXE
• Legal & Compliance

Primary external interfaces

• Global Customer Insights team
• Vendors

Job Expertise

• Market Research & Insights: Expertise in designing, executing, and interpreting quantitative and qualitative market research with proficiency in primary and secondary research methodologies. Ability to translate insights into actionable strategic recommendations.
• Pharmaceutical Industry Knowledge (regulation, policy and overall healthcare system).

Job Impact

• Provide strategic decision support through data-driven strategic planning by providing deep customer and market insights.
• Helps identify/confirm unmet needs, market gaps, and growth opportunities through robust research.
• Ultimately contribute to profitability and growth by optimizing market positioning and messaging.

Minimum Education/Degree Requirements

• Bachelor’s or master’s degree in Business, Economics, Finance or a related field.

Required Capabilities (Skills, Experience, Competencies)

• Strong strategic thinking and ability to establish strong working relationship with stakeholders to effectively work cross functionally.
• Strategic Thinking & Business Acumen: Ability to connect insights to business strategy and tactical planning.
• Stakeholder Engagement & Influence: Strong communication skills to influence multiple stakeholders. Experience in cross-functional collaboration and ability to build trust and alignment.
• Adaptability & Team Orientation: A flexible team player who thrives in dynamic environments and embraces change with a positive, collaborative mindset.
• Project & Vendor Management: Competence in managing multiple research projects and external vendors.
• Global & Inter-cultural Awareness: Enable effective collaboration across diverse teams.
• Initiative & Drive: Exhibits a proactive, open-minded, and motivating approach to work, consistently taking initiative to move projects forward and inspire others.
• Self-management: Manages workload independently, adapts priorities, and delivers under pressure.
• Excellent oral and written communications skills in both English and Japanese.