Customer Data Marketing Manager
Ricoh Hong Kong Limited · Wan Chai, Hong Kong ·
- Category
- Marketing
- Experience
- 8+ years
Our client is a leading High-tech electronics consumer products company, they invite bright and energetic candidate for the following vacancy:
Customer Data Marketing Manager
Responsibilities
Interested candidates please send your full resume (MS Word document), including employment history, present and expected salary and contact telephone number to: Delken Group Limited, Rm 1202, 12/F CC Wu Building, 302-308 Hennessy Road, Wanchai, HK; email to [email protected] or contact 2591-1988 or fax to 2591-1222.
For more jobs, please visit our website: .
::: All personal data submitted will be treated in strict confidential and used for recruitment purposes only:::
Customer Data Marketing Manager
Responsibilities
- Implementation of a marketing automation platform for the business.Build reports and dashboards to monitor lead-to-opportunity-to-close progression through marketing funnel to attain business goals
- Hands on management of customer database and big data system to execute and optimize the marketing team’s lead generation efforts
- Develop and execute audience segmentation. Test and optimize digital campaigns to determine best content types/email elements for different target audience at different stages of purchase cycle to attain business goals
- Carry out A/B testing on automated marketing campaigns to maximize results
- Monitor and maintain data quality within the marketing and sales database
- Develop program to organically grow database to ensure ability to reach appropriate target audiences and business goals
- Determine, regularly report on, analyze, and recommend actions related to improving KPIs for campaigns to improve lead generation
- Make recommendations on strategies, procedures, platform roadmaps, and process improvements regarding marketing automation, sales/marketing alignment, measurement, and lead generation
- Work collaboratively with marketing teams to ensure automated campaigns achieve business goals
- Degree or above
- At least 8 years marketing automation experience in-house or at an agency deploying high volume marketing campaigns for a large organization
- Expert level experience in database administration and marketing operations
- Good understanding of how to use a marketing automation platform to drive the execution of marketing strategy–from demand generation to multi-channel engagement, to customer cross-sell and advocacy
- Solid understanding of filters, segmentation, scoring model, revenue stages and flows and CRM platform capabilities
- Familiar with HTML, CSS and email deliverability
- Strong understanding of marketing metrics, measurement and reporting
- Ability to drive projects to the finish line based on set goals, towards agreed on deadlines
- Experience in integrating multiple marketing and sales platforms.
- Proficient in Cantonese, English and Mandarin
- Immediately available is preferred
Interested candidates please send your full resume (MS Word document), including employment history, present and expected salary and contact telephone number to: Delken Group Limited, Rm 1202, 12/F CC Wu Building, 302-308 Hennessy Road, Wanchai, HK; email to [email protected] or contact 2591-1988 or fax to 2591-1222.
For more jobs, please visit our website: .
::: All personal data submitted will be treated in strict confidential and used for recruitment purposes only:::