CRM Product Manager
Oneness · Tai Seng, North-East Region ·
- Work mode
- Onsite
- Category
- Product
- Experience
- 3+ years
- Salary
- SGD 5,000 – 7,000 / month
Oneness · Tai Seng, North-East Region ·
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Product manager owning CRM features for ZingKey's B2B CRM platform — designing sales-cycle capabilities like lead/pipeline management, forecasting, integrations (email, WhatsApp, telephony) and AI sales tools. Needs CRM domain expertise, PRD/prototyping skills, and hands-on experience with platforms like Salesforce or HubSpot.
Salary: $5,000 – $7,000 per month
About the role
Develop and enhance ZingKey's CRM platform with a strong focus on B2B sales workflows and sales operations. You will build CRM capabilities across the full sales cycle, from lead capture and qualification to opportunity management, pipeline progression and deal closure. You will work directly with customers, Sales and Implementation teams to understand how businesses manage their sales processes and translate common needs into scalable CRM features.
Key responsibilities
Build CRM capabilities across the full sales cycle, from lead capture and qualification to opportunity management, pipeline progression and deal closure
Define how key CRM objects such as Leads, Accounts, Contacts, Opportunities and Activities work together across different sales scenarios
Design solutions for pipeline management, customer follow-ups, tasks and reminders, quotations, approvals, sales forecasting and workflow automation
Work directly with customers, Sales and Implementation teams to understand how businesses manage their sales processes and translate common needs into scalable CRM features
Develop customer engagement capabilities across Email, WhatsApp Business, Telephony and Web Forms, together with the required CRM integrations
Build sales dashboards, pipeline analytics, conversion funnels and forecasting capabilities that help sales teams and managers track performance and make better decisions
Identify practical applications of AI across the sales journey, such as Lead Scoring, conversation summaries, sales recommendations, automated follow-ups and AI Sales Assistants
Produce PRDs, user stories, workflows and prototypes, and work closely with UI/UX, Engineering and QA through development, testing and release
About you
Bachelor's Degree in Computer Science, Information Systems, Business or a related discipline
At least 3 years of relevant experience in CRM, SalesTech or B2B SaaS products
Strong understanding of B2B sales processes, particularly Lead Management, Opportunity Management, Pipeline Management and Sales Forecasting
Able to understand different sales models, business rules and operational workflows, and design CRM solutions that are configurable and scalable
Strong business analysis and product design skills, with the ability to independently develop PRDs, workflows and prototypes
Comfortable working across customers, Sales, Implementation, UI/UX, Engineering and QA teams to bring product requirements through to release
Hands-on experience with Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM or Freshsales, either in product development or implementation
Background in CRM implementation, CRM consulting, Sales Operations or Revenue Operations (RevOps)
Experience with B2B SaaS, SalesTech or MarTech products
Good understanding of APIs, Webhooks, CRM data models, system integrations and multi-tenant SaaS environments
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