CRM Marketing Specialist

• Manage the end-to-end execution of CRM campaigns (email, SMS, in-app push notifications, web & app assets, ad assets, and personalization flows), ensuring timely and accurate delivery.
  
• Maintain daily campaign schedules, monitor deployments, and troubleshoot execution issues as they arise.
  
• Collaborate with creative, data, and product teams to ensure campaign assets, targeting, and messaging align with business objectives and brand guidelines.
  
• Continuously manage (acquire, discontinue & maintain) 3rd party reward & CRM partners.
  
• Assist in CRM program planning and design as needed. Segmentation & Personalization
  

• Build and refine audience segments based on customer behavior, lifecycle stage, and other relevant CRM data.
  
• Develop and implement personalization strategies to deliver relevant, timely, and value-driven communications. Performance Monitoring & Reporting
  

• Track and report on campaign KPIs, relating to campaign & material performances, CRM retention rates, conversion rates, sign-up rates, attrition rates, and other related business KPIs.
  
• Analyze campaign performance and provide actionable insights to improve effectiveness and ROI.
  
• Ensure data integrity and compliance with privacy regulations (e.g., GDPR). Cross-Functional Collaboration.
  

• Partner with SVEN’s strategy, ad, data & technical teams, and Client’s marketing, technical and dealer networks to align CRM efforts with business goals.
  
• Work closely with SVEN & Client’s Technical teams to maintain CRM platform functionality and resolve technical issues necessary for the execution of the campaign.
  
• Support all stakeholders with campaign insights and recommendations for continuous program improvement. Continuous Optimization
  

• Recommend short-term and long-term CRM program improvement strategies covering, but not limited to, customer retention, upselling, and cross-selling opportunities.
  
• Test and optimize campaigns through A/B and multivariate testing.Stay updated with industry best practices, and automotive-specific customer engagement trends.
  
• Stay updated with industry best practices, and automotive-specific customer engagement trends.​
  

Requirements

• Excellent written and verbal communication skills, with the ability to craft clear messages and effectively communicate with diverse stakeholders.
  
• Strong organizational and time management skills
  
• Highly detail-oriented with a strong commitment to accuracy and quality in campaign execution and reporting.
  
• Strong analytical and critical thinking skills, with the ability to interpret data and make informed recommendations.
  
• Demonstrated initiative and ownership, with the ability to work independently and drive projects to completion
  
• Basic understanding of data analysis tools such as Google Analytics, Power BI, Tableau, SQL, or similar reporting platforms.
  
• Experience managing third-party CRM, rewards, or marketing partners/vendors.
  
• Familiarity with customer retention, loyalty, and engagement strategies.
  
• Open to work onsite if needed, but otherwise have the flexibility to work from anywhere
  

Benefits

• Immerse in a supportive atmosphere with uplifting mentors and teams.
  
• Vibe with us through monthly employee programs and events.
  
• Get recognized for your hustle – we celebrate wins!
  

• Level up on efficiency through Digital 1st equipment, tools, and systems.
  
• Boost your skills with in-house learning programs and company-sponsored training.
  
• Stay agile by adhering to SCRUM and Agile methodologies and rituals.
  

• Own your career path with regular appraisals and growth opportunities
  
• Rotate through diverse projects, gaining exposure to different languages, frameworks, and platforms
  
• Use your leaves in any way you like – for catching up, pursuing your passions, or contributing to the community
  
• ​Stay healthy and secured with HMO and life insurance, plus all-around support from different experts on mental health, nutrition, finances, and more.