CRM Marketing Specialist — Flexible, Data-Driven Growth

The G'day Group is seeking a CRM Marketing Specialist to drive member growth, engagement and loyalty across G'day Parks and G'day Rewards. You will craft targeted campaigns using insights and data to boost acquisition, activation, retention and revenue growth.

You'll collaborate with Loyalty, Parks and Performance teams, manage campaigns end-to-end from audience segmentation to execution, and evolve voucher and loyalty capabilities for personalised offers and scalable journeys.