CRM Manager - Sports Direct

About the Role
Sports Direct Australia launched in November 2025 and we're now growing the business across stores and digital. We're bringing our CRM function in-house and looking for a CRM Manager to take ownership of the channel and help shape how we engage with our customers!
Reporting to the Head of Marketing & Digital, you'll look after the CRM strategy across email, SMS, customer segmentation, automation and retention. You'll work closely with our Marketing, Ecommerce and Partnerships teams, as well as owning our CRM platforms, Bloomreach and Amperity.
Key Responsibilities

Manage the day-to-day email and SMS program in Bloomreach, including campaign planning, build, deployment and optimisation.
Build and manage customer segments in Amperity for lifecycle marketing, retention and paid media.
Develop and optimise automated journeys across key customer touchpoints including welcome, second purchase, loyalty, win-back and high-value customers.
Track and report on CRM performance, including customer growth, retention, repeat purchase, subscriber growth and customer lifetime value.
Work with Store and Ecommerce teams to improve customer identification and marketing consent across the business.
Partner with internal teams and external agencies/partners to deliver CRM campaigns and improve the customer experience.
Manage campaign QA, testing, reporting and ongoing optimisation.
Use customer data and campaign results to identify opportunities to improve engagement, retention and revenue.

What We're Looking For

Hands-on experience using Bloomreach is essential.
Experience with a CDP such as Amperity, Lexer, Tealium or similar.
Strong understanding of CRM, customer segmentation, lifecycle marketing and automation.
Comfortable working with data and using insights to make decisions.
Experience in a retail or omnichannel environment.
Commercially minded, with an understanding of how CRM can drive retention, repeat purchase and revenue.
Someone who can work independently, take ownership and get things done in a fast-paced environment.

Why Join Sports Direct?
Sports Direct is still in the early stages of its Australian journey, so there's plenty of opportunity to make your mark.
With Bloomreach and Amperity already in place, you'll be joining at a point where the foundations are there, but there's plenty of scope to build out the CRM program, test new ideas and have a real impact on how we connect with our customers.