CRM Manager
Lunar Group A/S · Copenhagen, Denmark ·
- Work mode
- Hybrid
- Category
- Management
- Experience
- 8+ years
You will develop CRM strategies for retail banking customers and manage campaigns across email push and in-app channels. You will own campaign performance use analytics and A/B testing to improve targeting and messaging collaborate across business functions and automate execution reporting and idea generation with tools such as Claude and Gemini.
Responsibilities
- Build CRM strategies for retail banking customers
- Design and launch multi-channel campaigns in Braze
- Manage campaign performance and marketing KPIs
- Analyze results and run A/B tests
- Collaborate across Product Data Marketing and Commercial
- Build automations for execution reporting and idea generation
Requirements
- 8+ years of CRM experience for app-based products or services
- Experience with activation engagement and upsell tactics
- Experience building complex lifecycle flows
- Hands-on experience with Braze or a comparable platform
- Technical skills in Liquid and HTML
- Strong analytical and experimentation skills
- Fluent English
- Stakeholder management and communication skills
Benefits
- State-of-the-art computer monitor mouse and keyboard
- Pension
- Health insurance
- Enhanced parental leave