CRM Manager
InTalent Asia ·
- Employment
- Full time
- Category
- Management
- Experience
- 6+ years
WE ARE HIRING: CRM Manager
Industry: Digital Marketing / CRM / Loyalty Platforms
Location: Sri Lanka
Employment Type: Full-time
Role Overview
The CRM Manager owns the end-to-end lifecycle marketing strategy across onboarding, engagement, retention, tier management, and hyper-personalized journeys for a consumer-facing app. The role ensures campaigns drive footfall, loyalty uplift, and merchant engagement through data-driven lifecycle marketing and multi-channel execution.
Key Responsibilities
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Build a unified lifecycle marketing strategy covering onboarding, engagement, retention, tier movement, and inactivity flows
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Lead segmentation strategies including tier-based, behavioral, mall-specific, and hyper-personalized journeys
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Own and manage annual and monthly campaign calendars including seasonal, partner, earning, and burning campaigns
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Govern execution across multiple channels including Push, In-app, Email, and SMS
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Manage prioritization, backlog, and delivery across marketing and technology stakeholders
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Ensure alignment and integration with Salesforce LMS and Salesforce Marketing Cloud
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Own and track KPIs including joiners, redeemers, tier progression, churn, CTR, and conversion
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Lead A/B testing, optimization initiatives, and journey performance reviews
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Coordinate closely with design, content, CMS, and analytics teams
Qualifications & Experience
Experience
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6–10 years of experience in CRM, marketing automation, and lifecycle marketing
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Strong background in loyalty programs or app-based consumer platforms
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Proven track record of driving retention and engagement at scale
Technical & Functional Expertise
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Hands-on experience with Salesforce Marketing Cloud or similar marketing automation platforms
Ready to Take Your Career to New Heights?
Were InTalent Asia, your trusted recruitment partner in Sri Lanka, connecting CRM and digital marketing leaders with high-impact opportunities.
At InTalent Asia, we dont just recruit—we help architect long-term career success.
Apply now and see how you can be the perfect fit for this opportunity!
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