CRM Manager - iGaming, Sportsbook

CRM Manager - iGaming, Sportsbook

We are partnering with an established international iGaming and sports betting operator expanding its footprint in the South African market. With a newly formed Cape Town hub, our client is investing in senior, commercially minded talent to build high-performance teams capable of competing at the top end of a highly regulated and fiercely competitive betting landscape.

This CRM Manager role is central to that ambition.

This is not a maintenance position. You will not inherit outdated campaigns or simply manage existing workflows. You will build, own, and evolve the CRM and retention strategy for South Africa — with full accountability for player engagement, loyalty, and revenue performance across Sportsbook and Casino products.

This opportunity is ideal for a commercially driven CRM professional who thrives on ownership, accountability, and measurable impact.

What You Will Do

As CRM Manager, you will lead the end-to-end customer lifecycle strategy, ensuring that player engagement and retention directly contribute to long-term profitability.

Key responsibilities include:

• Define and execute the South African CRM and retention strategy aligned to broader commercial objectives
• Own the full promotions lifecycle — from ideation and planning through execution, optimisation, and reporting
• Build and manage a structured bonus and promotions calendar aligned to sporting events, lifecycle stages, and business priorities
• Design, launch, and optimise multi-channel CRM campaigns across Sportsbook and Casino
• Leverage segmentation, lifecycle modelling, and personalisation strategies to drive engagement and ROI
• Analyse campaign performance, customer behaviour, and revenue metrics to generate actionable insights
• Continuously test, refine, and optimise campaigns to improve DAU, retention, and Net Gaming Revenue
• Manage CMS setup, campaign testing, and execution to ensure seamless player journeys
• Ensure all promotional activity remains compliant within a regulated South African market
• Collaborate cross-functionally with Marketing, Product, Sportsbook, Compliance, Analytics, and Customer Support teams
• Support and mentor CRM and promotions team members as the function scales

All About You

We are looking for a commercially sharp CRM Manager with strong iGaming retention and lifecycle marketing expertise.

You will bring:

• Proven experience in CRM, retention, or promotions within iGaming or sports betting
• Strong understanding of bonus mechanics, free bets, boosts, and incentive structures across Sportsbook and Casino
• Hands-on experience with CRM platforms, campaign management tools, and advanced Excel skills
• Demonstrated ability to build segmentation, lifecycle, and personalisation strategies
• Strong analytical capability with confidence interpreting campaign and revenue data
• Excellent written communication skills, including drafting compliant promotional T&Cs
• High attention to detail with a strong compliance mindset
• Experience operating in regulated markets (South African market exposure highly advantageous)
• Prior experience mentoring or guiding junior team members is beneficial

Additional Information

• Cape Town-based role within a newly established local hub
• Discretionary company performance bonus
• 21 days annual leave
• Collaborative, performance-driven office culture
• Long-term career progression within a growing international iGaming business

If you are a CRM professional who wants true ownership, commercial accountability, and the opportunity to shape how an international operator wins in South Africa, we would love to tell you more.