CRM Manager at Helfy – Tbilisi | Jobyssey

We’re looking for a hands-on CRM Manager to own and execute customer communications across key lifecycle touchpoints. This role is highly execution-focused, combining creative messaging, marketing automation, and data-driven optimization to drive customer engagement, retention, and loyalty.

Responsibilities

Manage day-to-day customer communication channels, including email marketing, SMS, in-app messages, and newsletters to keep customers engaged and informed.
Develop creative content and marketing messaging tailored to different customer segments and lifecycle stages.
Ideate and implement CRM strategies across the customer journey. Develop and execute retention initiatives aimed at reducing churn, increasing LTV, and driving long-term customer engagement.
Automation & Workflows: Build, monitor, and continuously optimize complex trigger-based campaigns and automated journeys using HubSpot and other third-party tools.
Monitor retention KPIs and campaign performance on a regular basis.
Run A/B tests on messaging, timing, and formats, and use insights to guide ongoing improvements.
Develop and maintain reports and dashboards to measure CRM effectiveness and impact.
Collaborate cross-functionally with Product, Data, Creative, and Development teams to move CRM initiatives forward end-to-end.

Requirements

3+ years of experience in CRM, Email Marketing, Lifecycle Marketing, or Customer Retention within a B2C e-commerce environment.
Hands-on experience with HubSpot.
Comfortable creating marketing content for email and CRM channels, with a strong creative mindset and attention to messaging and tone, knows how to balance brand voice with performance.
Hands-on experience with building workflows, user segmentation lists, and journey mapping - not just overseeing.
Analytical mindset with a data-driven approach to decision-making and optimization.
Experience with analytics and reporting tools such as Tableau, Data Studio, Mixpanel, or similar.
Highly motivated self-starter with a fast-learning mindset and a positive attitude.
Collaborative team player, comfortable working with cross-functional partners, including creative, content, and developers.
Bachelor’s degree in Marketing, Industrial Engineering, Business, or a related field.
High-level English is required, German is a good plus.

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Responsibilities

Requirements