CRM Executive
carwow · London ·
- Work mode
- Hybrid
- Employment
- Full time
- Category
- Marketing
carwow · London ·
Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.
What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.
We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We recently raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!
As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.
Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).
Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!
As a CRM Marketing Executive within the Customer and Marketing team at Carwow, you will play a key role in communicating to our users about changing their car.
Email and Push are pivotal channels for communicating with our users and you will be responsible for managing campaigns from brief through to delivery.
Working alongside the CRM Marketing Manager/Senior Manager, you will work closely with the commercial and marketing teams.
Traffic email campaigns through Carwow, making sure that campaigns are briefed on time, correct assets have been provided, and sign off is given ahead of campaign deployment
Managing the email campaign calendar, populating new briefs and updating statuses
Building email templates using a drag and drop editor in Iterable
Creating dynamic content and A/B tests to maximise personalisation and performance.
Building customer segments in Iterable, including managing exclusions
QA of email campaigns to ensure 100% accuracy of spelling and grammar, URLs and targeting
Reporting on key performance metrics back to the business
Assisting with CRM programs and subscription initiatives for the Carwow Studios brands (Auto Express / Evo Magazine)
Some hands-on experience building email campaigns in a marketing platform (e.g. Iterable, Braze, Klaviyo, Salesforce Marketing Cloud, Mailchimp) - you don't need to be an expert, but you've actually built and sent campaigns before
A fast learner - comfortable picking up new tools and processes quickly with minimal hand-holding
Sharp attention to detail
Strong written English - you'll be reviewing copy and content
Comfortable working with data at a basic level (segments, exclusions, reporting)
Experience with Iterable specifically
Exposure to A/B testing or personalisation in a CRM/email context
Experience with Mobile Push as a marketing channel
Experience with AI tools like Claude, ChatGPT, Gemini
Experience in the publishing / subscriptions industries
Introductory call with our Talent team
Online interview with the Hiring Manager
Values Interview
Hybrid working (2 days working from home)
Competitive salary
Matched pension contributions
Share options - when we thrive, so do you!
Bupa Private medical and dental insurance, for peace of mind, plus eyecare vouchers
Life Assurance
Monthly coaching sessions with Spill - our mental wellbeing partner
Enhanced holiday package, plus Bank Holidays
28 days annual leave
1 day for your wedding
1 day off when you move house - because moving is hard enough without work!
For your third year anniversary, get 30 days of annual leave per year
For your tenth year anniversary, get 35 days of annual leave per year
Option to buy 3 extra days of holiday per year
The option to work from abroad up to 4 weeks
Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
Bubble childcare support and discounted nanny fees for little ones
Up to £500/€550 home office allowance for that massage chair you’ve been talking about
Generous learning and development budget to help you master your craft
Regular social events: tech lunches, coffee with the exec sessions, lunch 8 learns, book clubs, social events/anything else you pester us for
Refer a friend, get paid. Repeat for infinite money
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.