Yamaha Outboards has an excellent opportunity for a CRM & Email Marketing Supervisor to join our Marine Marketing Team in Kennesaw, GA. Yamaha Outboards is seeking a strategic, data-driven, and collaborative marketing leader who thrives in a fast-paced environment and is passionate about building meaningful customer relationships through personalized communications and lifecycle marketing. This role will play a critical part in advancing Yamaha Outboards' CRM capabilities through audience segmentation, customer journey development, personalization, and SMS strategy.
As the CRM & Email Marketing Supervisor, you'll lead Yamaha Outboard's customer relationship marketing efforts across email and SMS channels while managing and developing the CRM & Email Marketing Specialist. This role will report to the Digital Marketing Manager and work closely with the Digital Transformation (DX) team, Business Groups, and internal stakeholders to build scalable lifecycle programs that improve customer engagement, loyalty, retention, and conversions.
The ideal candidate is a strategic thinker with strong CRM expertise, leadership experience, and a passion for leveraging consumer data to create personalized experience at scale. You'll be responsible for defining CRM best practices, establishing segmentation and personalization frameworks, and helping Yamaha Outboards continue to evolve its customer communications strategy across the U.S. market.
What You'll Be Doing
- Lead and develop Yamaha Outboards’ CRM strategy across email, SMS, customer lifecycle, retention, and loyalty programs.
- Supervise, coach, and support the CRM & Email Marketing Specialist by providing direction, prioritization, development opportunities, and performance feedback.
- Own audience segmentation strategy and activation planning across prospects, Nurture Marketing leads, owners, and product interest groups.
- Develop lifecycle marketing journeys that align with customer acquisition, ownership, and retention goals.
- Define and implement personalization strategies that improve consumer engagement and message relevance across CRM channels.
- Establish and oversee Yamaha Outboards’ SMS marketing strategy, including audience segmentation, communication cadence, governance, and performance measurements. This includes the strategies to grow the SMS audience.
- Partner with the Digital Transformation (DX), Business Groups, and agency partners to define business requirements for Salesforce Marketing Cloud, Data 360, audience segmentation, customer journeys, and personalization initiatives.
- Build and maintain CRM communication roadmaps, campaign calendars, and lifecycle marketing programs aligned with key business priorities and product launches.
- Identify opportunities for optimization through testing, segmentation enhancements, personalization improvements, and journey refinement. This includes campaign quality assurance, audience accuracy, personalization integrity, compliance, tracking, and deployment standards are met.
- Monitor, analyze, and communicate CRM performance metrics, including Open Rate, Click to Open Rate, Conversions, Unsubscribes, Customer Engagement, and Retention metrics. You’ll utilize tools such as SFMC, GA4, and Tableau reporting platforms.
- Manage CRM priorities, ad hoc requests, and strategic initiatives while balancing business needs and platform capabilities. This will also include tradeshow participation and customer data collection during these events.
What You'll Need To Be Successful
- BA/BS Degree in Marketing, Marketing Communications, Business, Analytics, or related field; equivalent combination of education and work experience will be considered.
- 5+ years of experience in CRM, email marketing, lifecycle marketing, digital marketing, or related fields.
- 1+ years of leadership/management experience managing direct reports, CRM & Email projects, and programs.
- Hands on experience with enterprise CRM and marketing automation platforms such as Salesforce Marketing Cloud.
- Experience developing audience segmentation strategies, customer journeys, personalization initiatives, and lifecycle marketing programs.
- Working knowledge of CRM analytics and reporting platforms such as Tableau, GA4, and Salesforce reporting tools.
- Experience managing email and SMS marketing programs, including campaign execution, audience management, testing, and optimization.
- Strong analytical skills with the ability to interpret data, identify actionable insights, and communicate business recommendations.
- Ability to translate business objectives into CRM strategies that drive customer engagement, loyalty, retention, and conversion.
- Strong leadership, communication, and stakeholder management skills.
- Proven ability to manage multiple priorities, balance competing business needs, and meet deadlines in a fast-paced environment.
- Highly motivated self-starter with strong organizational skills and a passion for continuous improvement.
- Comfortable collaborating across Marketing, Digital Transformation (DX), Business Groups, agency partners, and technical teams.
Preferred Qualifications
- Salesforce Marketing Cloud certification(s)
- Experience with Salesforce Data 360 or other Customer Data Platforms.
- Experience developing and implementing personalization and segmentation frameworks.
- Experience leading direct reports and developing marketing talent.
- Experience working in consumer products, powersports, marine, automotive, or dealer based industries.
- Familiarity with SQL, Automation Studio, Query Studio, AMPscript, and Personalization.
Don’t meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
What’s in it for you:
- 401(k) and Profit Sharing
- Fertility Benefits
- 37.5 hour work-week
- Medical, Dental, Vision
- Life and AD&D Insurance
- Wellness Program
- Short-Term Disability Coverage (for hourly roles)
- Long-Term Disability
- Student Debt Repayment Benefits
- Ability to borrow Yamaha product
Reports to: Digital Marketing Content Manager II
Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.