About the Role
We are looking for an experienced Email Marketing Specialist to review and optimize our email marketing and CRM operations. You will analyze campaign performance, audience data and current processes, identify improvement opportunities, and strengthen reporting, data quality and governance. The role will also support future CRM and marketing automation initiatives.
Key Responsibilities
Email Channel Assessment & Optimization
- Review existing email marketing operations from a data, process, governance, and technology perspective.
- Evaluate audience segmentation, tagging structures, campaign taxonomy, reporting frameworks, and data quality.
- Identify opportunities to improve efficiency, scalability, reporting consistency, and platform readiness.
Data Analysis & Reporting
- Analyze campaign performance metrics and audience engagement trends.
- Assess email list health, including bounce rates, unsubscribe rates, complaints, engagement decline, and deliverability indicators.
- Develop reusable reporting templates, dashboards, and performance measurement frameworks.
- Translate analytical findings into actionable business recommendations.
CRM & Marketing Technology Readiness
- Review the current Mailchimp environment and identify system, process, and reporting limitations.
- Define business and data requirements to support future CRM and marketing automation initiatives.
- Explore opportunities to connect email engagement data with website activity, event participation, lead generation, and CRM records.
- Support data governance and technology planning initiatives related to marketing operations.
Process Improvement & Documentation
- Assess current workflows and recommend improvements to enhance operational efficiency and governance.
- Support implementation of selected process and data improvements during the assignment period.
- Create clear documentation, reporting definitions, governance guidelines, and handover materials for long-term sustainability.
Job Requirements
- Bachelor's degree in Marketing Analytics, Data Analytics, Information Systems, Digital Marketing, Business, Statistics, or a related discipline.
- Minimum 6 years of experience in marketing data analysis, email marketing analytics, digital marketing operations, campaign operations optimization or related fields
- Hands-on experience with email marketing platforms such as Mailchimp, HubSpot, Marketo, Salesforce Marketing Cloud, or similar tools.
- Experience working with CRM and marketing automation systems (Example: Microsoft Dynamics)
- Understanding of audience segmentation, campaign measurement, data quality, and reporting frameworks.
- Ability to translate business requirements into data and technology solutions.
- Ability to work effectively with both technical and non-technical teams.
- Self-driven, organized, and capable of managing multiple priorities independently.
Additional Information:
- Salary – S$8K per month
- Contract duration: 6-month contract, renewable
- Commencement Date: Immediate
- Working days and hours: Monday to Friday, 9am to 6pm
- Location: nearest MRT, Kent Ridge
Interested applicants, please submit your CVs to Lyn Fu Yee Chen (R1110796) through the 'Apply Job' button.
Only shortlisted applicants will be notified.
All applications will be handled with strict confidentiality.
Your Safety and Data Security Matter to Us
ManpowerGroup is committed to a safe and transparent hiring process. We will never request payment, banking details, or sensitive personal information as part of our recruitment. If you receive suspicious outreach claiming to be from us, please contact [email protected].
Please note that your response to this advertisement and subsequent communications with us will constitute informed consent to the collection, use, and disclosure of personal data by Manpower Singapore for recruitment and employment-related purposes, in compliance with the Personal Data Protection Act 2012. To learn more about ManpowerGroup's Global Privacy Policy, please visit: https://www.manpower.com.sg/privacy-policy.
Lyn Fu Yee Chen
Personal Reg No: R1110796
Manpower Staffing Services (S) Pte Ltd / EA License No: 02C3423