CRM & Email Marketing Specialist
Hexpress Healthcare · Vadodara, India ·
- Category
- Marketing
We operate a large portfolio of international healthcare websites serving a global audience. We are seeking an experienced CRM & Email Marketing Specialist to join our team and work closely with colleagues in India and London.
You will work directly with the CRM Manager to drive our retention efforts. Your primary focus will be turning strategies into action—managing our monthly email calendar, engaging existing customers, and building automation flows. However, this is not just a "task-based" role; we need someone who can also analyse the data, identify new opportunities, and proactively suggest ways to improve our results.
Key Responsibilities
1. Campaign Execution & Team Collaboration
Execute and deploy email campaigns across our diverse portfolio of international websites.
Coordinate with the Design team to ensure assets are ready and align with the brief.
Work with the QA and Product teams to test every link, code snippet, and subject line before sending.
Monitor daily deliverability and inbox placement to ensure emails are not being sent to spam.
Ensure all campaigns are delivered on schedule with 100% accuracy.
2. Automation & Workflow Management
Build and configure automated email flows (e.g., Welcome series, Abandoned Cart, Win-back) using our marketing platform.
Collaborate with the Development team to ensure that data triggers (such as order reminder dates) are working correctly.
Regularly audit active workflows to ensure they are running smoothly and generating sales.
Identify gaps in the current lifecycle and suggest new automation ideas to improve retention.
3. Data, Retention & Reporting
Create precise customer segments to ensure the right message reaches the right audience.
Analyse customer behaviour to understand why users churn and help us refine our retention strategy.
Track performance metrics (Open Rates, Click Rates, Revenue) and report findings to the management.
Proactively monitor results and recommend changes to improve future campaigns.
Requirements
Technical
Proven experience with Email Marketing Automation platforms (e.g., Dotdigital, Klaviyo, Salesforce, HubSpot).
Comfortable using Excel to manage data lists and generate performance reports.
Basic understanding of HTML to make minor text or formatting adjustments in the email editor.
Professional
Ability to work smoothly with cross-functional teams (Product, Design, QA, and Development).
Strong attention to detail to ensure zero errors in pricing, links, or audience targeting.
Capable of managing campaigns for multiple websites simultaneously without losing focus.
A proactive mindset—you are comfortable taking instructions but also confident enough to suggest improvements.
Benefits
- Service recognition awards
- Market-leading salary packages
- Maternity & Paternity Benefits
- Medical Insurance Benefits