CRM and Loyalty Manager (Retail Industry)

• Reputable organization

• Good career exposure

• Positive working environment

As a CRM and Loyalty Manager (Retail Industry), you will be responsible for the following duties:

• Develop and implement customer lifecycle strategies across acquisition, onboarding, engagement, retention, reactivation and loyalty.

• Own the loyalty programme, including programme proposition, tier structure, rewards, member engagement and performance.

• Drive customer segmentation, omnichannel journeys and personalised engagement to improve retention, repeat purchase, customer lifetime value and loyalty participation.

• Act as the business owner for Salesforce Loyalty Cloud, Salesforce Marketing Cloud and related CRM technologies, overseeing requirements, enhancements, UAT and platform optimisation.

• Plan and optimise Salesforce Marketing Cloud journeys, including lifecycle automation, segmentation, email, SMS and triggered communications.

• Monitor customer and loyalty analytics, including membership growth, retention, repeat purchase, CLV, churn, RFM and campaign performance, and translate insights into actionable initiatives.

• Collaborate with Retail, E-Commerce, IT, Finance and other stakeholders to ensure seamless customer experiences, data integrity and effective CRM processes.

• Manage CRM, loyalty and martech partners and vendors, including campaign partnerships, solution implementation, issue resolution and performance delivery.

Requirements:

• Degree in Marketing, Business, Information Systems, Digital Marketing or a related discipline.

• Minimum 5 years of experience in CRM, loyalty, customer engagement, marketing operations or martech.

• Hands-on experience with Salesforce Marketing Cloud is required; exposure to Salesforce Loyalty Cloud or enterprise loyalty platforms is preferred.

To apply, simply click on the “apply” button in the job advertisement or alternatively, you can send in your resume via email: [email protected]

We regret to inform that only shortlisted candidates will be notified.

ALLIED SEARCH PTE. LTD.
EA LICENSE: 19C9777