CRM and Insights Manager

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CRM and Insights Manager

Insights and CRM Manager

1. Position Details:

- Function / Department: Marketing and Digital Innovation

- Location: India

1. Position purpose:

The CRM and Insights Manager combines CRM and analytics skills to oversee the administration of the CRM system and drive analytics initiatives, ensuring data governance and quality. This role is responsible for managing customer master data and leveraging advanced analytics and visualization tools to generate actionable insights that drive data-driven decision-making and optimize business outcomes.

1. Geographical scope

• Site
• Country/Group of countries
• Region: MENA
• Global

1. Major tasks and responsibilities of position:

Analytics:

• Act as a BI expert, providing actionable insights through close collaboration with sales and marketing teams.
• Utilize visualization tools to create dashboards and reports that effectively communicate data trends and insights.
• Employ AI tools and techniques to enhance insights generation and drive deeper analysis of customer data.
• Drive the implementation of customer profiling, segmentation, and targeting models, ensuring alignment with marketing strategies and monitoring execution excellence.
• Manage key projects related to advanced analytics, from descriptive to predictive and prescriptive analysis, to optimize resource allocation.
• Deliver and communicate key insights through comprehensive and ad hoc reporting, ensuring relevance and quality.
• Monitor ongoing campaign performance using customer engagement data to support continuous improvement.
• Support the development of incentive management processes and ensure timely delivery of incentive calculations for the commercial team.

CRM:

• Responsible for administration, proper functioning, and development of the existing Veeva CRM system ensuring data governance, quality, and availability.
• Collaborate closely with Customer Excellence, Data and Digital teams to enhance sales force efficiency through effective CRM utilization, activities planning, segmentation, and targeting.
• Champion the use of CRM technology across Bayer MENA to enhance understanding of the customer base, supporting increased effectiveness of the field force.
• Own and manage customer master data in CRM, continuously driving data accuracy and ensuring compliance with global governance standards.
• Guide and mentor CRM specialist to ensure data readiness based on business needs and provide CRM support for internal users while managing external vendors.
• Collaborate with sales managers to align target customers, team structure, and territories in CRM.
• Administer efficient processes to capture and maintain metadata and ensure optimal use of the Commercial Data Platform (CDP).

WHO YOU ARE

Education

• Bachelor’s degree in Business Administration, Marketing, Data Analytics, Information Systems, or a related field

Skills/Experience

• At least 5 years of relevant experience in business intelligence, or analytics within a commercial or marketing environment
• Proven experience working with CRM platforms (preferably Veeva CRM or similar systems) and managing customer master data is highly preferred
• Strong experience in data analytics, including descriptive, predictive, and prescriptive analysis
• Experience collaborating with cross-functional teams (Sales, Marketing, Digital, Customer Excellence) to drive data-driven decisions
• A good knowledge of CRM platforms (Veeva/salesforce) and reporting solutions ( Tableau/PowerBI).
• Experience in creating dashboards and visual reports that drive business decisions.
• Experience in managing customer master data and ensuring data accuracy.
• Proficiency in statistical modelling for descriptive, predictive, and prescriptive analytics, machine learning techniques, and applying data science methods to business problems.
• Understanding of AI tools and techniques for data analysis and insights generation will be an advantage.
• Excellent communication and intercultural skills, capable of articulating insights effectively to diverse stakeholders.
• Advanced knowledge of sales management, marketing, and market analysis.

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