CRM and Data Analyst

CRM & Data Analyst — Madrid

Driven Properties

Are you a data-driven problem solver who thrives in fast-moving environments and isn't afraid to get their hands dirty?

Driven Properties is the commercial arm of the Lamar Development group — a luxury real estate brand with an active presence across Europe and Dubai. We are building our sales and marketing engine from the ground up, and we need someone exceptional to help us do it.

This is a startup inside a luxury brand. You will have the energy and freedom of an early-stage company — with the backing and ambition of an international real estate group behind you. There is no playbook yet. You will help write it.

This is a new role. You will be shaping it as much as filling it. If you need everything defined before you start — this is not for you. If the idea of building something from scratch makes you lean forward in your chair — keep reading.

About Driven

Driven Properties is a design-led real estate commercialiser operating alongside Lamar Development — one of Europe's most ambitious luxury property groups. We work with international buyers, premium developers, and world-class architects. Our team is lean, fast, and hungry to build something great.

What you'll do

→ Own and manage the CRM — primarily HubSpot — from implementation to optimisation

→ Build and maintain dashboards and reports in Power BI to track pipeline, performance, and growth

→ Work closely with the sales team to manage and improve the lead pipeline

→ Generate and qualify new leads through data-driven strategies

→ Support digital marketing initiatives — campaigns, targeting, performance tracking

→ Help build and launch the Driven Properties website on Webflow

→ Identify inefficiencies and optimise processes across sales and marketing

→ Collaborate with international teams across multiple markets

→ Stay ahead of AI tools and bring new ideas to the table — constantly

What we're looking for

✓ Minimum 5 years of experience in a CRM, data, and digital marketing role

✓ Expert-level HubSpot knowledge — implementation and management, not just basic use

✓ Strong Power BI skills — you build dashboards, not just read them

✓ Excellent English — written and spoken, non-negotiable. You work with international teams daily

✓ Digital marketing experience — you understand funnels, campaigns, and what drives leads

✓ Webflow experience or strong willingness to learn

✓ University degree minimum — with updated courses and continuous learning

✓ AI-curious and AI-active — you use new tools before others have heard of them

✓ Flexible, polyvalent, and comfortable doing whatever the business needs

✓ Startup mindset — restless, resourceful, never satisfied with good enough

Bonus points for:

Real estate or luxury sector experience · Experience in a startup or scale-up · Additional European language

The details

Location: Madrid — in-office · Calle Marqués de la Ensenada 4, Piso 5, 28004 Madrid

Contract: Permanent

Salary: €30,000 – €35,000 depending on experience

Schedule:

— Monday to Thursday: 9:00–14:00 / 16:00–19:30

— Friday: 9:00–15:00

What we offer

— Competitive salary €30,000 – €35,000 based on experience

— Performance review at 6 months — we reward results fast

— 23 working days holiday + Spanish public holidays

— A seat at the table in a growing luxury real estate group

— Direct exposure to senior leadership and real strategic decisions

— The freedom to build something from scratch and put your stamp on it

— A culture where curiosity, initiative, and results are everything

The kind of person who thrives here

Restless. Curious. Polyvalent. You see a problem and fix it before anyone asks. You read about AI tools on your lunch break. You care about the quality of your work and you push the people around you to be better. You don't need a rigid job description — you need a challenge.

This is not a place for people who wait to be told what to do. It is a place for people who see what needs to happen and make it happen — with energy, intelligence, and a genuine love for building things.

If that sounds like you, we want to hear from you.