CRM Analyst
AS Watson Group · Hong Kong, HK ·
A Hong Kong-based CRM Analyst at AS Watson Group who builds dashboards and customer segmentations, turning CRM data (integrated with sources like Google Analytics) into customer insights that drive the O+O (Offline + Online) retail business, while collaborating with IT on data script automation.
Role Purpose: This position will report to the CRM Manager and support the development of CRM‑related insights, including dashboard visualization and segmentation. Additionally, it will provide customer insights and implications from CRM analysis to drive further business development. Putting a smile on customers’ faces sits at the heart of the role as you transform data into meaningful actions that elevate customer experience. A typical day in this Role: Work collaboratively with different departments and across business units in Asia to understand business needs and provide analytics solution, demonstrating collaboration as our way of working Support in Dashboard development including requirement collection, data model dashboard design, and a scientific and data driven approach Deliver a holistic view of the customer journey by integrating CRM data with other commercial data sources, such as Google Analytics, enabling insights that enhance our O+O (Offline + Online) business model Providing customer insights with a strong customer‑focused mindset to drive actionable business recommendations Work closely with IT department for data issue script automation