Creative Director (Performance Media)

100% Remote Position Base Salary: $95-125k + bonus **Overview** The Creative Director (Performance Media) leads the development of high-performing creative across paid media channels while owning the creative relationship with the client. This role partners closely with media buying, creative production, and leadership teams to translate business objectives into scalable, testable creative strategies across platforms including Meta, Google, TikTok, Snapchat, Pinterest, X, YouTube, Bing, Outbrain, Taboola, and more. You will be responsible for shaping creative strategy, guiding execution, and ensuring creative excellence that drives measurable performance outcomes—while establishing and maintaining the company’s reputation as a creative leader. **Client Ownership & Creative Leadership** - Own the creative relationship with assigned clients, serving as the primary creative partner from strategy through execution. - Translate client business objectives into clear, performance-driven creative strategies aligned with media goals. - Present creative concepts, performance insights, and strategic recommendations to clients and internal leadership. **Creative Strategy, Ideation & Innovation** - Lead ideation rooted in audience insights, platform trends, brand understanding, and performance data. - Develop scalable creative angles, hooks, and messaging frameworks for rapid testing and iteration. - Stay ahead of emerging creative, design, and storytelling trends across social and performance media. - Proactively recommend new creative approaches to improve performance and drive business outcomes, while still maintaining brand guidelines. **Creative Execution, AI & Production Direction** - Oversee creative development across paid media channels including social, display, video, native, shopping, and search. - Leverage AI tools to accelerate ideation, scripting, asset creation, and first-pass concepts while maintaining brand safety and quality. - Provide clear direction through briefs, scripts, shot lists, and storyboards to guide production teams. - Guide rapid iteration and optimization (cutdowns, re-edits, new hooks, statics, alternate formats) to support testing goals. **Performance & Team Collaboration** - Partner with media buying teams to align creative strategy with media plans, testing frameworks, and performance insights. - Measure and evaluate creative performance, connecting creative decisions to measurable outcomes. - Lead and mentor creative team members in a fast-paced, collaborative environment; design experience is a plus, particularly in evaluating and elevating visual creatives. - Bachelor’s degree in Marketing or related field required. - 5+ years of performance marketing experience. - 5+ years of direct response copywriting experience. - Experience leading creative teams and presenting to senior-level clients. - Highly knowledgeable with Meta and Google platforms, creative testing, and performance analytics. - Proficiency with modern AI tools for creative development (e.g., ChatGPT, Gemini, generative video tools such as Veo 3 or equivalent). - Design experience is a plus, including an understanding of creative tools and platforms (e.g., Figma, Adobe Creative Suite). - Strong problem-solving, communication, and project management skills. - Ability to thrive in a fast-paced, performance-driven environment. Our Mission We strive to empower outstanding people to exceed our client’s expectations by providing them with the best resources, merit-based incentives and tools to transform data into actionable insights. Join us on our purpose to provide scalable, strategic and indispensable value to our clients. About Jump 450 Jump 450, an Omnicom Media Group Agency, is based in New York City but employs experts throughout the world. We are a high-growth digital performance marketing agency that has seen rapid growth of over 150% over the past four year and doubled our staff. Jump’s exceptional culture, employee development approach, team engagement, perks, and benefits were just part of the reason publications like Fast Company Magazine, Inc Magazine, Agency Spotter’sTop 30 Agencies 2021 and Ad Age Best Places to Work chose to highlight Jump. We are also an Inc 5000 Company and have a >90% team member retention for professional reasons. Jump 450 is the highest paying performance marketing agency in America. Our lucrative employee compensation model is perhaps one of our most compelling features–one that incentivizes our team to drive meaningful returns for our clients. Jump offers uncapped compensation for employees by sharing ~40% of top-line revenues with the team each and every month. On average our sales, media buying, and creative teams make 400% higher than the average for their roles in the US. This work environment has created a triangle of alignment between company management, our employees, and our clients. We only hire experts, then provide additional learning and development so that our clients are receiving only the highest quality of output from real professionals. Among Jump's six core values are problem solving, ownership, execution, thought leadership, innovation, and collaboration. Our culture encourages team members to take calculated risks, actively look for innovation and creativity, and seek out ideas from all layers within the organization. In addition to our beautiful New York office space (Brookfield Place), employees are encouraged to work from their home or wherever they feel most comfortable. They can choose to work from the office, their home, or at the coffee shop. **Additional benefits include:** - Medical, Prescription, Dental, & Vision Insurance Benefits - Life and Accident Insurance Plans - Short and Long Term Disability Plans - Employee Assistance Programs - Family Forming Plans - Cigna Secure Travel - Health Savings Account (HDS) - Health Care Flexible Spending Account (FSA) - Limited Purpose FSA - Dependent Care FSA - Access to MetLife Legal Plan Services - 401k Match Plans - Commuter Transportation Benefits - Access to Virtual Health Services such as Telaheath, 2nd.md and Headspace - Paid Holidays - Flexible / Numerous PTO Days - Volunteer Days - Free Company Lunches - Half-Day Fridays All Year (Not Just in the Summer!) - New MacBook Pros and Additional Monitor on Your First Day - Communal Meeting Rooms and Standing Workstations are Available in our NY Office - Company Events & Happy Hours - 10 Week Paid Parental Leave - Tuition Reimbursement Of Up To $5,000