Creative Designer

We are looking for a Creative Designer who can translate campaign ideas and gamified loyalty mechanics into compelling visual systems across digital, social and interactive platforms.

This role is suited for a designer who understands how visual design drives behaviour. Someone who can move from key visual development to motion assets and interactive layouts, while maintaining strong craft and clarity.

Campaign Visual Systems

• Develop strong key visuals and adaptable visual systems for integrated campaigns
• Design assets across social, display, CRM emailers, microsites and digital activations
• Build scalable layouts that maintain consistency across multiple formats and platforms
• Ensure visual hierarchy and messaging clarity to support campaign objectives

Gamified & Interactive Experiences

• Translate gamified concepts such as missions, rewards, tiers and spend mechanics into visually engaging interfaces
• Design interactive layouts for microsites, landing pages and loyalty experiences
• Collaborate with strategists and developers to visualise participation flows and reward journeys
• Create visual assets that enhance participation and conversion within gamified ecosystem

Motion & Digital Assets

• Conceptualise and produce 2D motion graphics for campaign teasers, explainer content and gameplay walkthroughs
• Develop animated assets optimised for social and digital placements
• Apply motion principles to improve clarity, storytelling and engagement

UX Support & Prototyping

• Support the creation of wireframes, mockups and prototypes in collaboration with UX leads
• Design intuitive interfaces with strong hierarchy and clear user journeys
• Incorporate feedback and performance insights into iterative design improvements

Collaboration & Delivery

• Work closely with Creative Director, content teams, CRM specialists and developers to ensure cohesive execution
• Manage multiple deliverables while maintaining quality and deadlines
• Stay updated on design, motion and AI driven creative tools to improve workflow efficiency

Requirements

• Diploma or Degree in Visual Communication, Digital Design, Motion Design or related field
• 3 to 5 years experience in digital campaign design, with a strong portfolio demonstrating integrated work
• Proficiency in Adobe Creative Suite and Figma
• Strong understanding of layout systems, typography and digital design principles
• Experience producing motion graphics using After Effects or similar tools
• Familiarity with interactive design, microsites or loyalty platforms is an advantage
• Exposure to AI assisted design tools is a plus
• Strong attention to detail and ability to execute pixel precise work
• Clear communication and presentation skills