Copywriter

B2B Copywriter

Shape how tech brands speak — and teach AI to write like a human.

Full-time/ 2–4 years' experience /B2B / TechAI-forward role / Digital Marketing Agency

About Us

Blufig is a full-service B2B marketing agency. We work with B2B tech brands helping them realize their digital aspirations. Having worked with 130+ brands, we are on track to disrupt the agency marketplace with cutting-edge marketing solutions.

What you'll do

• Write and edit copy across channels: websites, landing pages, ads, email sequences, case studies, LinkedIn, and any short form content for B2B clients.
  
• Translate dense technical products and services into clear, compelling messaging that speaks to business decision-makers.
  
• Collaborate with writers, editors, strategists, designers, and account managers to develop content concepts rooted in each client's positioning and audience.
  
• Maintain and evolve brand voice guidelines for multiple clients simultaneously without losing consistency.
  
• Own the editorial process from brief to final draft: including SM calendars, strategy, revisions, stakeholder feedback cycles, and approvals.
  
• Use AI writing tools actively to speed up drafts, explore angles, humanize AI-assisted output, and iterate faster without compromising quality.
  
• Stay current on B2B content trends, platform algorithm changes, and evolving best practices in AI-assisted writing.
  

Requirements

What we're looking for

Skills & experience

• 2–4 years of copywriting experience, preferably in a B2B or agency context.
  
• Proven ability to write for tech, SaaS, or complex-product categories - portfolio evidence required.
  
• Strong grasp of content strategy: why a piece exists, not just how it reads.
  
• Comfortable writing both short-form (ads, social, CTAs) and some long-form (blogs, case studies).
  
• Excellent editing instincts, ability to improve others' drafts as naturally as your own.
  

Traits we value

• Curious and critical: you ask why before you ask how.
  
• Comfortable with ambiguity: you can shape a brief that arrives half-formed.
  
• Detail-obsessed without losing the big picture.
  
• Fast, without sacrificing craft: agency pace is real.
  
• Collaborative and ego-light; great ideas can come from anywhere.
  

Your AI edge

This is not optional. AI fluency is a core expectation for this role.

• Use LLMs to prototype angles, headlines, and structures before committing to a direction.
  
• Generate first-draft variations at speed and select or synthesize the strongest output.
  

Humanizing & quality

• Detect and eliminate AI-sounding patterns; vague assertions, filler phrases, hollow enthusiasm.
  
• Infuse client voice, specificity, and editorial judgment into AI-assisted drafts.
  

Efficiency & workflow

• Build repeatable AI-assisted workflows for research, brief-parsing, and content repurposing.
  
• Cut non-creative time so more hours go into strategy and craft.
  

Prompt craft

• Write precise, context-rich prompts that produce usable output on the first or second try.
  
• Iterate prompts the way you'd iterate copy; with intent, not guesswork.
  

Nice to have

• Experience with SEO fundamentals: keyword mapping, on-page optimization, content clustering.
  
• Familiarity with CMS platforms (WordPress, HubSpot) and brief knowledge of email tools.
  
• Exposure to ABM (account-based marketing) content strategies.
  
• Basic understanding of the B2B sales funnel and how content maps to buying stages.
  

Benefits

Benefits

• Competitive salary and benefits package.
  
• Health insurance for you and your family.
  
• Opportunity to work with a talented and passionate team.
  
• Fast-paced and dynamic work environment.
  
• The chance to make a real impact on our clients' businesses.
  

Job Types: Full-time, Permanent