Conversion Rate Optimization Principal
iubenda · Portugal, Spain ·
- Work mode
- Remote
- Seniority
- Principal
- Category
- Marketing
- Experience
- 6+ years
iubenda · Portugal, Spain ·
🧬 About us
We’re iubenda, the team turning compliance into a growth engine. We help over 110K businesses all around the world build trust, boost performance, and grow without limits. Now part of team.blue (), we’re scaling privacy tech with confidence, creativity, and a little bit of attitude. Join a team that moves fast, thinks big, and makes privacy feel exciting again!
The proposed salary range (the final offer will be based on experience and seniority) is €37,000 – €55,5000 gross annual total compensation, plus benefits (as listed in the relevant section below).
🎯 Mission & Core Purpose
Your mission is to own the full loop of Conversion Rate Optimization at iubenda, from hypothesis to shipped test to measurable revenue impact, across our websites and product surfaces, as a hands-on individual contributor: designing and running every A/B test with statistical rigor, building and maintaining the tracking that makes results trustworthy, and turning data into clear, actionable recommendations. You own how tests get built, run, and measured. The Monetization Principal, Marketing, and Product own what gets tested and why on their respective surfaces, and bring their initiatives to your queue.You will report to the Director of Growth, working closely with the Revenue Business Analyst, the Monetization Principal, Product, Engineering, and Marketing. This role sits at the center of iubenda's experimentation engine.
💼 Key Responsibilities
Owning the shared experimentation queue. Taking test requests from the Monetization Principal, Marketing, and Product, and prioritizing them by expected impact and effort. You decide how a test is designed and when it runs; requesting teams decide what to test and why;
Designing every test with proper statistical rigor: sample size, run duration, significance thresholds, and guardrail metrics, so results hold up under scrutiny;
Implementing and maintaining product and website tracking (Amplitude or a similar platform), owning the event and tagging plan, and auditing it regularly for drift or gaps;
Analyzing results and turning them into clear, statistically grounded recommendations. On monetization tests (pricing, packaging, paywalls, add-on offers), route the ship, kill, or iterate call back to the Monetization Principal; on other surfaces, make that call with Product or Marketing;
Executing tests across our websites and in-app surfaces, including landing pages, pricing pages, signup flows, checkout, payment pages, and in-app upgrade prompts. On monetization surfaces, the Monetization Principal briefs the offer, price, or packaging being tested; you own how it is built, run, and validated;
Reporting on experiment velocity, win rate, and cumulative impact on conversion rate and ARPU to the Director of Growth and the leadership team.
👤 How This Role Differs
Vs. Monetization Principal: who decides what to test or build to grow free-to-paid conversion and add-on revenue (pricing, packaging, paywalls, lifecycle campaigns), and own the resulting revenue outcome. You decide how it gets tested, build the experiment, and certify the result. You do not set monetization strategy or pricing; they do not run tests or own tracking infrastructure.
Vs. Revenue Business Analyst: the Analyst sizes opportunities and hands off data-backed findings. You do not do original opportunity analysis; you test the hypotheses that come out of it, alongside hypotheses from the Monetization Principal, Marketing, and Product.
💡Experience & Skills
At least 6 years of experience in experimentation, growth, or conversion optimization, with a track record of shipped tests and quantified results;
Direct, hands-on experience with A/B and multivariate testing tools such as Amplitude, Optimizely, or VWO;
Experience implementing and running product analytics platforms such as Amplitude, Mixpanel, or GA4, including event tracking setup;
Working knowledge of experiment design and statistics: significance testing, sample size calculation, confidence intervals;
Comfortable working directly in WordPress to implement or brief changes. You do not need to be a full-stack engineer, but you should be able to read basic HTML, CSS, and JavaScript;
Strong written communication. You can turn a test result into a recommendation a non-technical stakeholder can act on;
SaaS experience required; B2B experience preferred;
➕ Nice to have
Experience in a subscription, compliance, or privacy-tech SaaS environment;
Workingknowledge of SQL, enough to pull and validate data independently;
Experience testing pricing, packaging, or checkout flows specifically.
🌐 Location
At iubenda we believe in full-remote. You are free to work from anywhere in the world. If you prefer a hybrid model, you can work from one of our offices in Milan or Bologna.
🎁 Benefits
Remote work🌴 Work 100% remotely, or from our offices, whatever works best for you. We are fully structured for seamless remote onboarding and collaboration.
Company retreats🏔️ Once a year, we hold fully paid, week-long retreats in beautiful locations such as Venice, Athens, and Palermo, where we work, connect, and recharge together.
All-in-One flex budget 💳 A yearly sum of up to 1.000€ that you can tailor to your personal needs, whether it’s private health coverage, meal vouchers, childcare, learning, fitness, or other lifestyle choices. You can invest in what matters most to you (total amount, availability of specific services, payment method, and taxability may vary depending on local regulations).
Work equipment supply scheme💻 A policy designed to help you create the perfect setup and perform at your best.
Collaborative, multicultural team🧩Join a team of talented, international colleagues in a friendly, open, and highly collaborative environment.
Please send your CV in English.
Want to know more about iubenda? Check us out at:
iubenda.com | LinkedIn | Facebook | Twitter
Privacy
By applying, you hereby declare that you have read and understood our privacy policy (iubenda.com/privacy-policy/96274994). To ensure a fair selection process and verify your identity, we may ask you during video interviews to disable virtual backgrounds or filters, show an ID, or answer follow-up questions. If you need an alternative arrangement, please let us know, and we will accommodate.