Content Writer

About Us:

With over two decades of expertise, Fortray excels in IT Recruitment, Training, and Services. As IT Recruiters, we connect top talent with global opportunities in the digital technology sector, offering contract, temporary, and permanent placements across various industries, roles, salaries, and locations. Our specialized teams ensure your recruitment or job search benefits from seasoned experts who deeply understand your sector. Fortray is also a global online boot camp, helping career changers gain vital digital skills in just four weeks, opening doors to lucrative tech careers.

Our rigorous curriculum covers cybersecurity, Cloud computing, Data analytics, Coding, Project Management, DevOps, AI/ML, and more. Practical, hands-on learning and mentorship from industry experts result in a remarkable 95% placement rate. With over 1,000 monthly live classes, real-world projects, and extensive resources, Fortray stands out. Our mentorship program, flexible schedules, and 1:1 career coaching guide your success. Join 1,000+ satisfied graduates on their journey to tech careers through Fortray.

Additionally, as a Managed Service Provider (MSP), we offer global managed IT services, including cybersecurity, cloud solutions, and IT consultancy, tailored to businesses of all sizes, emphasizing user centricity from consultation to ongoing support, ensuring seamless technology operations.

Purpose of the Job – Overview

Job Title: Content Writer

Location: REMOTE

Work from home essentials:
Hardware Required Items:
1. Laptop or Desktop PC: Laptop or PC with Intel Core i5 6th generation or Better (8th Generation is recommended). Laptop or PC required memory is minimum 16 GB.
2. LED Monitor: LED Monitor with 22-inch screen or better
3. Headphones: Headphone with noise cancellation
4. Mouse & Keyboard
5. Electricity backup for 2 to 3 hours: In case of a power outage or any unforeseen circumstances, you should have power back up for 2-3 hours

Sitting Requirements:
1. Table & Chair: you should have Table & chair suitable for Laptop usage.
2. Peaceful corner: At home, you should have enough space to work peacefully without any noise disturbance

Timings:

Monday to Friday: 8 AM to 6 PM BST

About the Role

Position Responsibilities:

Content Creation:

o Write clear, compelling, and concise content for various marketing materials, including blog posts, articles, website copy, email campaigns, social media posts, and ad copy.
o Tailor content to target different audience segments and align with marketing objectives and brand guidelines.
o Conduct thorough research on industry trends, competitor strategies, and audience
preferences to inform content creation.

SEO Optimization:
o Incorporate relevant keywords and phrases strategically to optimize content for search
engines (SEO) and improve organic visibility.
o Write meta descriptions, title tags, and other SEO elements to enhance content discoverability and click-through rates.

Content Editing and Proofreading:
o Review and edit content to ensure accuracy, consistency, and adherence to brand voice and style guidelines.
o Proofread written materials for grammar, spelling, punctuation, and formatting errors before publication.

Content Calendar Management:
o Collaborate with the marketing team to develop and maintain a content calendar outlining content themes, topics, and publishing schedules.
o Coordinate with other team members to ensure timely delivery of content and alignment with marketing campaigns and initiatives.

Collaboration and Communication:
o Work closely with graphic designers, video producers, and other content creators to develop multimedia content that complements written materials.
o Communicate effectively with stakeholders to gather input, feedback, and requirements for content development projects.

Performance Analysis:
o Monitor the performance of written content using analytics tools to track key metrics such as website traffic, engagement rates, and conversion rates.

Specific Knowledge, Skills or Abilities Required:

• Bachelor's degree in English, Marketing, Communications, Journalism, or related field.

• Proven experience as a content writer, copywriter, or similar role, preferably in a IT sector.
• Exceptional writing, editing, and proofreading skills, with a keen attention to detail.
• Strong understanding of SEO principles and best practices for content optimization.
• Proficiency in content management systems (CMS), keyword research tools, and analytics platforms.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.
• Creative thinker with the ability to generate innovative ideas and storytelling concepts.
• Excellent communication and interpersonal skills, with the ability to effectively convey ideas and collaborate with cross-functional teams.