Content Strategist Supervisor

Role Overview

The Senior Content & Creative Strategist is responsible for developing strategic content, creative concepts, and communication frameworks that transform business objectives into compelling consumer experiences. This role goes beyond copywriting or content production. It requires a strategic thinker who can identify consumer insights, craft emotionally engaging narratives, and conceptualize integrated campaigns that connect with audiences through meaningful stories, strong creative ideas, and impactful visual communication, not hard-selling messages.

Working closely with Creative, Operations, Marketing, and Brand teams, this role leads the development of campaign concepts, communication strategies, and content ecosystems that drive engagement, strengthen consumer affinity, and elevate the overall creative quality of the brand.

Key Responsibilities

Content Strategy & Creative Planning

• Develop strategic content plans that align with campaign objectives, audience insights, and brand priorities.
• Lead the ideation and conceptualization of integrated campaigns from initial insight to creative execution.
• Build campaign narratives, communication frameworks, key messages, and content pillars across multiple channels.
• Translate business and operational initiatives into user-centric content and creative ideas.
• Develop visual communication directions that enhance storytelling and strengthen campaign effectiveness.
• Create mood boards, visual references, wireframes, and simple creative mock-ups to communicate campaign ideas.

Creative Concept Development

• Develop original campaign concepts, creative territories, and storytelling approaches for marketing initiatives.
• Produce creative briefs that clearly communicate campaign objectives, audience insights, key messages, and desired emotional outcomes.
• Collaborate with designers, video producers, and creatives to ensure ideas are executed with consistency and impact.
• Continuously introduce fresh creative thinking that differentiates campaigns and enhances audience engagement.

Storytelling & Audience Engagement

• Develop emotionally compelling stories that connect with audiences beyond promotional messaging.
• Transform promotions, products, partnerships, and events into engaging narratives that inspire participation and sharing.
• Create content that supports the entire consumer journey - from awareness and engagement to loyalty and advocacy.
• Drive a people-first storytelling approach by highlighting authentic customer, community, and lifestyle stories.

Content Development across Omnichannel & Quality Assurance

• Lead the creation of high-quality copy across TV, Radio, OOH, events, digital campaigns, and partnership initiatives.
• Review and refine creative assets to ensure consistency, clarity, and effectiveness.
• Maintain a high standard of editorial quality and creative execution across all communications.

Cross-functional Collaboration

• Work closely with Operations team to understand campaign mechanics and translate them into engaging consumer communications.
• Deliver clear communication with Creative teams to develop impactful visual storytelling and campaign assets.
• Facilitate brainstorming sessions and contribute strategic creative ideas across projects.

Performance & Innovation

• Evaluate content and creative performance to identify opportunities for optimization.
• Monitor trends in content, design, social media, and market behavior to inspire new ideas.
• Continuously improve creative processes, storytelling techniques, and communication effectiveness.

Qualifications

• Bachelor's Degree in Communications, Marketing, Advertising, Journalism, Multimedia, or related field.
• 5-8 years of experience in content strategy, creative strategy, advertising, integrated marketing, or communications.
• Proven ability to conceptualize campaigns from strategy through execution.
• Strong portfolio showcasing campaign concepts, storytelling, copywriting, and creative thinking.
• Key Competencies
• Content & Creative Strategy
• Basic Graphic Design
• Basic Video Editing
• Strong understanding of brand building and campaign evaluation.
• Ability to synthesize complex operation campaign into clear & actionable insights.