Content Strategist
InFynd · Coimbatore South, India ·
- Category
- Technical writing
- Experience
- 4+ years
- Own and drive the end-to-end content strategy for multiple B2B SaaS products, aligned with GTM, product positioning, and revenue objectives
Define content frameworks across the buyer journey (awareness → evaluation → conversion → adoption → expansion)
Translate product capabilities, technical concepts, and market insights into clear positioning narratives, not just content pieces
Build and maintain a content operating system:
- Editorial roadmap
- Content taxonomy
- Distribution strategy
- Measurement framework
- Partner closely with Product, Product Marketing, Sales, RevOps, UX, and Design to ensure content supports pipeline, adoption, and retention
- Design and oversee SEO-led and programmatic content strategies, including topic clustering, internal linking, and long-term search visibility.
- Leverage analytics and qualitative insights to audit content performance, identify gaps, and continuously refine strategy.
- Establish and evolve content governance, including standards, workflows, documentation, and quality benchmarks
- Guide and review execution by writers, agencies, or internal teams, ensuring strategy is consistently translated into output
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline
- 4–6 years of experience in content strategy or product/content marketing, with a strong preference for B2B SaaS or tech-led products
- Proven experience designing and scaling content strategies, not just writing content
- Strong understanding of SaaS business models, GTM motions, and buyer personas
- Hands-on experience with:
- SEO & content architecture
- Analytics tools (GA4, Search Console, CRM insights)
- Content performance and attribution
- SEO & content architecture
- Ability to work cross-functionally and influence stakeholders without direct authority
- Strong strategic thinking, prioritisation, and communication skills