Content Marketing Specialist

Team Summary
The B2B Content function is an integral part of SQUAD's Brand & Marketing Department, serving as a centralized content engine that effectively supports global B2B marketing, sales enablement, and corporate brand positioning. Our primary objective is to position SQUAD as a premier engineering partner in areas such as Edge AI, Embedded Systems, IoT, Cloud, and Smart Cameras. We aim to drive lead generation through the creation of high-impact assets, build executive thought leadership, and provide comprehensive support to sales teams with digital collateral.

Our expertise lies in B2B Technical Copywriting, Website & SEO Content Growth, and Thought Leadership & Social Media Marketing. We prioritize full end-to-end ownership of projects, agile planning with 2-week backlogs, and uphold high engineering standards through rigorous self-editing practices. Additionally, we foster cross-functional collaboration to achieve our goals effectively.

Job Summary
The Content Marketing Specialist will play a pivotal role in transforming complex technological concepts into compelling narratives. This position serves as a bridge between technical innovation and strategic communication, focusing on crafting content that effectively engages B2B audiences, supports product adoption, and drives market growth.

Responsibilities and Duties
Own and execute content strategy across the entire buyer journey
Create high-impact marketing assets, including website copy, blogs, whitepapers, ebooks, newsletters, and LinkedIn posts
Translate complex technical concepts (AI, smart cameras, embedded systems) into digestible content
Support ABM campaigns, demand gen initiatives, and thought leadership programs
Collaborate with internal experts to extract insights and testimonials
Manage the editorial calendar and optimize content for SEO
Repurpose long-form content for social, PR, podcasts, and newsletters
Partner effectively with design, web, SEO, and sales teams

Qualifications and Skills
Demonstrated ability to comprehend and distill complex technical concepts related to smart security, embedded hardware, or AI vision
Established portfolio of content, including blogs and whitepapers, specifically aimed at decision-makers
Proven experience writing for a variety of audiences, including technical buyers and executives, across multiple formats
Expertise in SEO best practices and utilization of keyword tools
Experience in ghostwriting for executives or contributing to PR/media initiatives
Proficiency in leveraging AI tools to enhance content creation while upholding high editorial standards
Strong storytelling skills, strategic thinking, attention to detail, effective communication, and adaptability in a dynamic environment
Advanced command of the English language

We offer multiple benefits, that include
The environment of equal opportunities, transparent and value-based corporate culture and an individual approach to each team member
Competitive compensation and perks. Annual performance review
Opportunity to receive a Performance Bonus for your individual achievements and a Loyalty Bonus recognizing your dedication to the company
Gig-contract
21 paid vacation days per year, paid public holidays according to Ukrainian legislation
Development opportunities like corporate courses, knowledge hubs, and free English classes as well as educational leaves
Medical insurance is provided from day one. Sick leaves and medical leaves are available
Remote working mode is available within Ukraine only
Free meals, fruits, and snacks when working in the office