Content Marketing Specialist

We're looking for a creative and results-driven Content Marketing Specialist to develop compelling content that strengthens our brands, supports integrated marketing campaigns, and drives business growth. This role owns copywriting, storytelling, campaign content, and thought leadership across digital and traditional marketing channels.

The ideal candidate is an exceptional writer with strong marketing instincts who can transform customer insights into engaging content that educates, inspires, and drives action. Working closely with Product, Content Licensing & Acquisition, Sales, and Customer Experience, you'll help shape a consistent brand voice and create meaningful experiences across every customer touchpoint.

Key Responsibilities

Brand Storytelling & Content

• Develop compelling stories and messaging that strengthen brand positioning and build trust with target audiences.
• Create high-quality content across web, email, social media, paid media, SEO, sales enablement, and campaign assets.
• Translate customer insights, research, and complex topics into engaging, audience-focused content.
• Contribute original campaign concepts, messaging ideas, and storytelling approaches that differentiate our brands.

Campaign Marketing

• Develop content that supports integrated marketing campaigns and business objectives.
• Partner with Product, Sales, and Creative to translate product direction into compelling customer messaging.
• Optimize content using SEO best practices, audience insights, and performance data to maximize reach and engagement.

Research & Insights

• Conduct customer interviews and market research to uncover insights that shape messaging, campaigns, and content strategy.
• Identify compelling stories from customers, products, events, and data that strengthen the brand and support business goals.

Collaboration & Quality

• Partner with designers and cross-functional teams to create high-impact marketing content.
• Ensure content meets brand, editorial, and quality standards through writing, editing, and proofreading.
• Measure content performance and use analytics to continuously improve messaging and campaign effectiveness.

• 3+ years of experience in marketing, content, brand, or creative roles.
• Strong portfolio showcasing campaign work and writing samples.
• Exceptional writing, editing, and storytelling skills.
• Experience with SEO, email marketing, content optimization, and performance analytics.
• Creative and strategic thinker who generates original ideas and uses data to improve marketing performance.

Preferred Qualifications (not required)

• Experience in education, libraries, publishing, EdTech, or literacy-focused organizations.
• Background in journalism, editorial, public relations, or communications.
• Experience developing brand messaging, customer stories, case studies, and editorial content.
• Experience supporting product launches and creating content for educators, librarians, administrators, and consumers.

Success Looks Like

• Improved campaign performance through compelling storytelling and audience insights.
• Increased qualified leads and pipeline contribution from content.
• Strong engagement and conversion across marketing channels.
• Data-driven optimization that continuously improves content performance.

All your information will be kept confidential according to EEO guidelines.

Full-time and qualified part-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Playaway Products is a subsidiary of Penguin Random House. Playaway Products and Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.