Content Marketing Specialist

Responsibilities
Performance & Channel Copywriting

Write high-converting copy for paid search, paid social, display ads, landing pages, email campaigns, and organic social media.
Analyze marketing performance metrics (open rates, CTRs, conversions) to refine and improve copy performance.

Brand Voice & Content Execution

Apply established brand voice guidelines and style standards across all portfolio brands.
Tailor copy to specific clinical specialties and regional demographics while preserving brand integrity.

SEO, AEO & GEO Optimization

Write and optimize web copy for SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO platforms.
Ensure practice content ranks as an authoritative answer for patient search queries.

Communication & Collaboration

Draft patient communications, newsletters, email marketing, press releases, and corporate announcements.
Collaborate across marketing to align copy with campaign strategies, visual assets, and channel goals.

Clinical Accuracy & Regulatory Compliance

Research dental and medical topics to ensure all content is clinically accurate and transparent.
Maintain 100% compliance with HIPAA, state healthcare advertising regulations, and patient privacy standards.

Qualifications
Required

Experience: 5+ years of copywriting and content marketing experience (in-house, agency, or corporate healthcare).
Healthcare & Compliance: Proven healthcare marketing background with working knowledge of HIPAA and medical communication standards.
Conversion & Social: Demonstrated success writing conversion copy for digital channels alongside organic social media execution.
Multi-Brand Management: Experience adapting and maintaining distinct brand voices across multi-location networks.
Technical Skills: Strong understanding of SEO, AEO, GEO, structured content, and marketing performance metrics.
Agility: Ability to manage multiple projects efficiently in a fast-paced, high-growth environment.

Preferred

Direct experience in the dental industry (general dentistry, orthodontics, oral surgery, pediatrics, or prosthodontics).
Experience executing copy across regional or multi-state network footprints.
Familiarity with modern CMS platforms, project management tools, and AI-assisted research tools.