Content Marketing Specialist

Position Title: Content Marketing Specialist

Position Location: Uxbridge, MA

Position Type/Schedule: Hybrid, 4 days in office & 1 remote

Compensation: $75,000 - $95,000

(Compensation depends on skills, knowledge, education, and experience)

Position Snapshot: The Content Marketing Specialist is an experienced professional responsible for driving brand awareness and engagement through strategic content creation and sales enablement. This individual will collaborate with global and local teams to deliver compelling, consistent messaging across channels. Using analytics, SEO/AEO/GEO best practices, and creative storytelling, the Content Marketing Specialist will support sales growth through customer-focused content.

About you: You have at least 5 years of experience in content or product marketing and are looking to advance in your career and grow professionally. You’re a strategic, creative thinker with a knack for crafting content that connects and drives results. You are collaborative, adaptable, and detail-focused, using data to guide decisions while keeping our brand's voice strong. Juggling priorities, staying ahead of trends and bringing fresh ideas to the table comes naturally to you. You adapt your communication style to suit your audience, and your approachable nature helps you connect easily with everyone you meet.

A day in the life:

• Design and execute content marketing strategies aligned with global and local initiatives.
• Support sales enablement through strong technical and commercial product knowledge
• Create and manage engaging content for both online and offline mediums (e.g., social media, website, email marketing, print marketing, etc.) to drive brand awareness and lead generation.
• Collaborate with commercial, corporate, and product marketing teams to ensure consistent messaging.
• Stay current on trends and best practices in content marketing, SEO/AEO/GEO, and analytics.
• Partner with Digital Marketing Specialist to manage online reputation and social media presence.
• Translate technical and business information into clear, compelling content.
• Generate creative ideas to enhance engagement and storytelling.
• Oversee third-party resources and ensure quality digital assets using Adobe Suite.
• Develop internal communication materials and best practice guides.
• Monitor and optimize content performance to improve engagement, SEO, and pipeline impact.
• Maintain brand voice and consistency across all channels.
• Analyze campaign performance and use data insights to optimize future strategies.
• Conduct market research and competitor analysis to identify growth opportunities.