Content Marketing Specialist II

About the Role
We are seeking a hands-on Content and Brand Specialist II to develop and execute content strategy, brand storytelling, and communications across the organization. This role is ideal for a strong writer, creative thinker, and collaborative communicator who can translate complex ideas into clear, compelling content for multiple audiences.
Essential Job Duties

Create and manage a content calendar composed of: social posts, blogs, whitepapers, case studies, thought leadership, press releases, webinars, and content to support demand initiatives for campaigns.
Communicate complex information and key messages to multiple audiences and constituencies through a wide variety of communications platforms, including speaking engagements, digital, print, social and media.
Write and edit content directly, from blog posts and social and web copy to case studies and thought leadership, stepping in with additional hands for product marketing when needed.
Leverage AI tools to accelerate content research, drafting, editing, and optimization—enhancing productivity while maintaining VertexOne's voice and quality standards.
Optimize content for search visibility by implementing SEO best practices, conducting keyword research, and measuring organic search impact to drive qualified traffic and improve search rankings.
Support team resources (or external consultants) resources to ensure they are appropriately aligned to deliver the objectives of the organization.
Contribute to ensuring brand consistency across all aspects of the business, including reviewing presentations, communications, website and graphics.
Serve as a Subject Matter Expert for communications and storytelling for other teams (such as Human Resources, Product, Sales, Customer Experience) to ensure thoughtful communication and care is given to all cross-functional initiatives.
Support crisis communications response and contribute to messaging development.
Develop and leverage relationships with key reporters and editors, media, community and/or government leaders.

Job Requirements/Qualifications
Required Skills and Abilities

Experience: 3-5 years of progressive experience in content strategy, brand management, communications, public relations, or a related marketing communications role
Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field preferred. Comparable experience may be considered in lieu of education
Experience developing content programs, creating executive-level messaging, managing brand consistency, and supporting cross-functional communications initiatives
Excellent storytelling, communications, and presentation skills at all levels and for all audiences
Build trust and credibility through thought leadership, storytelling, and brand consistency
Strong relationship management and communication skills
Demonstrated ability to earn credibility and influence opinions through clear, compelling communication

Experience optimizing content for SEO and measuring organic search performance

Capacity to write and synthesize complex materials and communicate highly technical information in a manner easily understood
Strong organizational and project management skills

Preferred Skills and Experience

Fluency and general knowledge of utility technology industry, including influencers in the field
Curiosity; an interest and an ability to learn new concepts
Excellent writer who can crystallize complex subject matter quickly and concisely
Understanding of brand management principles and creative direction
Experience leveraging AI tools to enhance content creation and productivity
Creativity in problem solving as well as creating new content
Experience partnering with creative agencies and individual contributors ranging from writers and designers to illustrators and videographers
Dependability meeting deadlines in tight timeframes
Fast-thinker who can solve problems both alone and with teammates in real-time

Success Measures

Content-attributed pipeline

Organic search traffic and keyword rankings

Content engagement (downloads, time on page, etc)
Coverage/ Cadence of content calendar, including case studies, press release and webinars
Brand consistency and growth

Why Join Us?
This is an opportunity to help shape the voice, brand presence, and market credibility of an organization through meaningful storytelling, strategic communications, and high-impact content.