Content Marketing Specialist
geoforce · Hybrid, Plano, Texas ·
- Work mode
- Hybrid
- Category
- Marketing
- Experience
- 6+ years
geoforce · Hybrid, Plano, Texas ·
Geoforce is the world’s leading Field Asset Intelligence provider, on a mission to connect the world’s equipment.
Since 2007, we have helped organizations network the rugged, remote, mobile, and often disconnected equipment their businesses depend on. Today, Geoforce connects more than 250,000 assets across 90+ countries through purpose-built rugged devices, global cellular and satellite connectivity, and powerful cloud software.
Fleet Management solutions were built around drivers and driver workflows. Field Asset Intelligence is built around equipment. By connecting revenue-critical equipment and turning its activity into actionable intelligence, Geoforce helps customers improve utilization, efficiency, agility, and competitive advantage.
We are building and defining this category — and we want curious, confident people who are energized by the opportunity to build something different.
Develop content that supports brand awareness, demand generation, customer growth, product marketing, and sales enablement.
Create written content across multiple formats, including blogs, thought leadership, guides, reports, customer stories, website copy, landing pages, email, social media, sales collateral, and campaign assets.
Interview customers, executives, subject matter experts, partners, and internal teams to uncover compelling stories and insights.
Translate technical products and operational challenges into clear, engaging, outcome-oriented content.
Help establish Geoforce as a thought leader within Field Asset Intelligence and the markets we serve.
Partner closely with Campaign Architects to develop content that supports integrated campaigns, product launches, partner programs, and customer initiatives.
Create and adapt basic visual assets for social media, presentations, digital content, and campaign needs using tools such as Canva, PowerPoint, Figma, or similar platforms.
Repurpose larger content assets into multiple formats and channels to maximize reach and value.
Partner with the Multimedia Designer to develop more sophisticated visual, video, and multimedia content.
Leverage AI tools to accelerate research, ideation, drafting, editing, repurposing, and content production while maintaining strong quality and editorial judgment.
Use content performance data to understand what is resonating and continuously improve future content.
Success in this role will be measured by both the quality and business impact of the content you create, including:
Consistent delivery against the marketing content roadmap
Quality, volume, and speed of content production
Content engagement and conversion
Organic and AI-search visibility
Campaign performance and pipeline influence
Sales utilization of content
Effective repurposing of content across channels
Consistency of Geoforce messaging, voice, and positioning
Improved content production efficiency through thoughtful use of AI and repeatable workflows
3–6+ years of experience in B2B content marketing, copywriting, editorial marketing, communications, or a related role
Excellent writing, editing, and storytelling skills
Strong ability to simplify technical or complex topics
Experience creating content across multiple stages of the B2B buyer journey
Experience developing content for websites, campaigns, email, social media, and sales enablement
Comfortable interviewing customers, executives, salespeople, and subject matter experts
Working knowledge of SEO and modern organic content strategy
Basic design and layout skills for everyday marketing assets, social content, presentations, and simple digital creative
Comfort using tools such as Canva, PowerPoint, Figma, Adobe Express, or similar platforms
Hands-on experience using generative AI as part of a professional content marketing workflow
Strong project management skills and the ability to manage multiple initiatives simultaneously
A willingness to roll up your sleeves and create rather than simply manage the work
Experience marketing B2B SaaS, industrial technology, IoT, telematics, fleet technology, asset management, or related products
Experience developing customer stories and case studies
Experience developing research-based thought leadership
Familiarity with AI search optimization / GEO
Experience supporting paid media and demand generation campaigns
Experience supporting product launches and go-to-market initiatives
Experience with basic photography, video editing, or multimedia production
Experience working closely with demand generation, product marketing, field marketing, and sales teams