This is a remote position.
Job Summary
We are looking for a talented and results-driven Content Writer & SEO Specialist to join our marketing team. This role will be responsible for creating high-quality, engaging, and SEO-optimized content that strengthens our online presence, improves organic search visibility, and supports lead generation.
The ideal candidate combines excellent writing and editing skills with practical SEO knowledge, analytical thinking, and the ability to translate complex software, technology, and business concepts into clear and compelling content. Since this role supports multiple portfolio companies, the candidate must be comfortable managing different brands, industries, audiences, priorities, and content calendars.
Key Responsibilities
Content Creation
- Create high-quality, engaging, and SEO-friendly content for websites, blogs, landing pages, case studies, whitepapers, newsletters, and other marketing channels.
- Research and write content around relevant industry trends, technology topics, customer challenges, and target keywords.
- Develop content that aligns with the company’s brand voice, marketing strategy, and business objectives.
- Develop technical content that explains software, products, features, technologies, and complex technical concepts in a clear and easy-to-understand manner.
- Repurpose existing content into different formats to maximize its reach and impact.
- Collaborate with subject matter experts, marketing teams, and internal stakeholders to gather information and develop accurate content.
- Proofread and edit content to ensure accuracy, clarity, consistency, grammar, and tone.
SEO
- Conduct keyword research and identify content opportunities based on search intent, competition, and business priorities.
- Optimize website pages, blogs, and other content for search engines while maintaining a strong user experience.
- Implement on-page SEO best practices, including title tags, meta descriptions, headings, internal linking, keyword placement, and content structure.
- Identify opportunities to improve existing content and increase organic rankings and traffic.
- Monitor organic search performance and make data-driven recommendations for improvement.
- Stay updated on Google algorithm changes, SEO trends, and emerging content marketing practices.
- Work with the web/development team to address SEO-related technical and content requirements when needed.
Content Strategy & Performance
- Create high-quality, engaging, and SEO-friendly content for websites, blogs, landing pages, case studies, whitepapers, newsletters, and other marketing channels.
- Research and write content around relevant industry trends, technology topics, customer challenges, and target keywords.
- Develop content that aligns with the company’s brand voice, marketing strategy, and business objectives.
- Develop technical content that explains software, products, features, technologies, and complex technical concepts in a clear and easy-to-understand manner.
- Repurpose existing content into different formats to maximize its reach and impact.
- Collaborate with subject matter experts, marketing teams, and internal stakeholders to gather information and develop accurate content.
- Proofread and edit content to ensure accuracy, clarity, consistency, grammar, and tone.