Content Marketing Manager

JOB SUMMARY:

Wolf Greenfield is seeking a Content Marketing Manager to assist in shaping the firm’s market positioning on its technology, AI, and innovation capabilities, communicating the firm’s position to clients, and converting firm financial and industry data into actionable business development insight. This role is ideal for candidates with a desire to focus on translating firm technical capabilities into compelling client and market communications, utilizing data to surface firm opportunities. The Manager will serve as a trusted resource to shareholders and client teams on AI and technology positioning and will report to the Director of Marketing and Communications.

ESSENTIAL FUNCTIONS:

• Responsible for content development by ensuring that end product reinforces the firms vision and branding, particularly around the promotion of AI utilization.

• Develops and maintains the firm's client-facing technology, AI, and innovation narrative, ensuring messaging stays current, credible, and differentiated in a rapidly changing environment.
• Translates AI, generative AI, legal technology, and data capabilities into practical, client-resonant talking points and marketing collateral that shareholders can use confidently in client interactions.
• Prepares general and custom materials and content for shareholders ahead of client meetings, panels, industry meetings, and pitches where technology or AI capability is a differentiator.
• Prepares and coordinates responses to RFP inquiries, client survey inquiries, and outside counsel guideline questionnaires pertaining to technology and AI, consistent with the firm’s market positioning, partnering closely with business development professionals, firm departments, and Legal Operations and other firm functions to ensure responses are accurate and current.
• In collaboration with the Finance and Legal Operations teams, analyzes financial data using technology and AI tools to identify client workload trends, client health, and growth or risk indicators, translating findings into actionable recommendations for the Marketing and Business Development Team.
• Tracks competitor and market activity in legal AI and technology innovation, proactively flagging emerging use cases, client questions, and positioning risks to firm leadership.
• Conducts quick-turn research on how competitor firms position their AI and technology capabilities in advance of client pitches and opportunities.
• Supports firm-wide communications initiatives, including drafting and managing content for social media, website updates, and internal/external newsletters, ensuring consistent messaging and brand voice across channels.
• Takes on additional tasks as assigned.

QUALIFICATIONS:

• Bachelor's degree required; JD, MBA, or other advanced degree a plus, not required.
• 5+ years of progressive experience in business development, marketing, legal technology, or knowledge management within a law firm, legal department, legal technology company, or comparable professional services environment.
• Ability to manage relationships, motivate and lead people. Strong conflict resolution skills.
• Highly proficient in MS Outlook, Word, and Excel as well as basic computer and database management skills.
• Working knowledge of legal technology and AI/generative AI tools, with the ability to explain capabilities, limitations, and risks clearly to non-technical audiences.
• Demonstrated experience working with financial or business data sets, with comfort in analytics tools (e.g., Excel, Power BI, or similar).
• Strong quantitative and analytical skills, with the ability to translate data into clear, actionable recommendations for senior stakeholders.
• Strong cross-functional collaborative skills, with demonstrated experience a plus.
• Excellent written and verbal communication skills, with the judgment to present analysis directly to shareholders and firm leadership.
• Comfortable supporting senior stakeholders on strategic client conversations without owning the client relationship directly.
• Demonstrated ability to work independently across a broad set of priorities, from narrative development to data analysis, without close supervision.

Wolf Greenfield offers a comprehensive benefit package focused on the overall well-being of firm employees. Our benefits include multiple health care plan options, vision and dental insurance, flexible spending accounts/health saving accounts and life insurance. Eligibility for our employer sponsored 401(k) plan includes an employer match and discretionary profit sharing. The firm is invested in our employees development by providing tuition reimbursement and professional development opportunities. Additionally, WGS offers further benefits and perks focused on employee well-being including generous paid time off; including sick time and vacation time, parental leave, commuter benefits, charitable matching gift program, well-being support and much more!

Wolf Greenfield does not offer visa sponsorship. All job openings are subject to export control regulations.

Any offer of employment is subject to the successful completion of a background check. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Physical Demands: The firm will strive to provide reasonable accommodations, as requested, to enable an employee with a disability to successfully perform this position in our office setting. Frequent communication is an essential aspect of this position and employees must be able to exchange timely and accurate information in a variety of situations. This position may also encompass maintaining a stationary position for long periods of time (at least up to 50% of the workday) with occasional movement, as well as lifting and/or moving objects that weigh up to 25 pounds. Other essential functions may apply and employees working remotely have the same or similar requirements.

Work Environment: The office work environment of the firm is characteristic of the environment the job holder will encounter. In this typical office setting, an employee will encounter standard office equipment and any noise associated with that equipment. The noise level is usually quiet to moderate. The office setting of Wolf Greenfield requires the ability to manage multiple work priorities along with frequent interruptions.