This is a remote position.
SkillHat is a global training institute. We provide expert training, coaching, and community to help professionals launch their dream careers in tech.
Our immersive, hands-on courses teach cutting-edge, high-demand technical and strategic skills, producing resilient careers. Some of our programs include Business Analysis, Scrum, User Experience Design, Product Management, Project Management, and No-Code Software Development.
About the Role
We are looking for a dynamic and creative Content Marketing Manager based in Nigeria to join our team at SkillHat. This is a remote role, ideal for someone who thrives on innovation, takes initiative, and is passionate about growing a brand’s online presence from anywhere.
You will be responsible for driving organic lead generation, creating engaging content, and continuously optimizing our strategies based on data and feedback.
Key Responsibilities:
- Lead Content Strategy: Develop and execute multi-channel content strategies focused on customer acquisition, digital marketing, and offer creation.
- Drive Virality & Engagement: Create content that sparks conversations, encourages shares, and increases reach across platforms through creative storytelling and trend alignment.
- Manage Campaigns End-to-End: Plan, launch, and optimize marketing campaigns that directly impact funnel performance and company revenue.
- AI & Automation Management: Use tools like ManyChat and the company’s CRM to manage dynamic chatbots, automate workflows, and enhance campaign efficiency.
- Funnel Optimization: Analyze lead behavior, identify bottlenecks across organic and paid channels, and implement data-driven solutions to increase conversion rates.
- Cross-Team Collaboration: Work closely with the CEO, Revenue Operations Manager, and Sales & Marketing teams to align messaging and offers with company goals.
- Performance Tracking: Measure campaign success through key KPIs (leads generated, conversion rates, engagement metrics) and report actionable insights.
- Creative Direction: Oversee brand storytelling, social content creation, and marketing copy that resonates with the target audience.
- Market Research: Stay updated on digital trends, audience behavior, and competitor activities to refine strategies for growth.
- AI-Driven Innovation: Experiment with emerging tools and generative AI systems to improve content quality, targeting precision, and marketing automation.