Title: Content Marketing Manager
Department: Marketing
Reports To: Director of Performance Marketing
Status: Full Time, Year Round
Summary
Grand America Hotels & Resorts is seeking a Content Marketing Manager to build a portfolio-wide web content engine that generates demand at each property. The way guests find a hotel or ski resort, and decide to book, increasingly runs through search results, AI-generated answers, and editorial content, and the portfolio needs a dedicated role to amplify that demand.
This is a portfolio-wide demand generation role, working with eight world-class hotels and ski resorts. Approximately 70% of the role is digital content creation: webpages, destination guides, and editorial that rank, convert, and connect each property to the experiences guests are actively pursuing. The remaining 30% drives earned media and PR for the larger portfolio. The ideal candidate is a data-led identifier of opportunity and a fast, versatile writer who leverages AI tools to build content across distinct property voices.
This matrixed role sits on the Performance Marketing team and partners with the Marketing Technology team on analytics and the technical foundation of discovery, with the Creative team on the visual assets that bring digital content to life, and with property marketing teams to surface the stories, programming, and seasonal moments worth amplifying. This position supplies the rest of the marketing organization, including email, paid, and social, with material to amplify across every channel.
Essential duties and responsibilities include the following. Other duties may be assigned.
- Content Strategy & Demand Identification: Use search data, intent signals, and analytics to map each property’s strengths to high-intent search topics and build a quarterly portfolio content roadmap. Prioritize content that captures bookable demand, including proximity to attractions, event programming, and local experiences. Define performance metrics in partnership with MarTech and Performance.
- Digital Content & Webpage Development: Write, build, and optimize webpages, blogs, destination guides, and editorial content across each property website in the property’s distinct voice. Operate within CMS and DX workflows in partnership with the MarTech and property teams.
- SEO & AI Optimization: Drive portfolio web content for organic and AI-driven discovery, including keyword research, briefs, editorial structure, internal linking, and generative-search visibility. Partner with MarTech, which owns the technical foundation, and with property teams who run day-to-day operational content, stepping in to cover high-intent topics and portfolio-level opportunities.
- Earned Media & PR: Lead portfolio-level earned media strategy and storytelling, partnering with the PR lead and agency resource at each property who own day-to-day execution for their brand. Stay integrated into each property's PR strategy to amplify property narratives at the portfolio level and translate earned media wins into digital assets, including features, newsroom content, and link-building.
- Property Partnership & Cross-Channel Amplification: Package new web content into briefs that Email, Paid Media, and property social leads can amplify across channels. Maintain a regular cadence with property marketing teams to surface stories, launches, and seasonal narratives, and use performance data to refine future focus.
- Measurement & Optimization: Use analytics and reporting infrastructure, including Google Analytics, Search Console, and SEO/AEO platforms, to continuously track web content and earned media performance. Monitor rankings, traffic, and conversion to surface what's working, refine underperforming pages and inform future content investment.
Essential requirements and preferred qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field
- 3-5 years of content marketing experience with demonstrated ownership of organic search performance
- Strong writing portfolio across editorial, web, and long-form content; able to shift voice across distinct brands
- AI-forward approach to content production, with demonstrated ability to use tools like Claude to accelerate research, drafting, and editorial output while maintaining quality and distinct property voices
- Experience working with SEO tools (SEMrush, Google Search Console) and familiarity with AI search optimization concepts (AEO/GEO)
- Comfort using analytics tools (Google Analytics, Tableau) to inform content strategy
- Hands-on experience in Content Management (CMS) systems for publishing website content. This role will work within Kentico, Strapi, and WordPress.
- Experience managing agency partners (PR, content, or SEO)
- Strong project management discipline; able to run an editorial calendar across multiple brands and stakeholders
- Hospitality, travel, sports/outdoors, destination, or multi-brand portfolio marketing experience preferred