Content Marketing Manager

Content Marketing Manager

Location: Home-based, US

Position Summary:

The Product & Industry Marketing Group within Bentley Systems is currently looking for an individual with a strong background in content marketing for our Content Marketing Manager position. Our division is driving product and business growth. We are looking for an individual who can help us write and tell the story of how Bentley’s innovative products, solutions, and services are the best in the industry, and help differentiate our users among their competitors. If you are excited about building marketing campaigns from the ground up, bringing campaigns to life via creative content, have experience in the B2B world, love digital marketing, and enjoy working on a dynamic marketing team, we would like to talk to you.

Your Day to Day:

• Work with Sr Director of Product & Industry Marketing to identify, create, and deliver concise customer stories, thought leadership content, and executive-level presentations.
• Work with executives to develop persuasive presentations that showcase our vision, technology, and market leadership to help win more business.
• Monitor technology trends, competitor news, industry developments, and identify opportunities for stories or thought leadership.
• Articulate clear value propositions and benefits of our software solutions across target personas and markets.
• Build out successful GTM tactics, including online product pages, videos, e-books, blogs, reference selling, and more.
• Develop website copy, promotions, presentations, product demonstration, marketing and sales collateral, and ROI tools for each respective phase of the sales cycle.
• Create compelling promotions and offers focused on each target audience to shorten sales cycles and drive leads.
• Define and prioritize target audiences within each addressable market.
• Work with product management to understand product strategies and new product offerings, ensuring all product information is kept up-to-date.
• Partner with the sales team on campaigns that create leads and drive business in key regions.

What You Bring to the Team:

• Bachelor’s degree in Business, Marketing, Communication, or equivalent practical experience
• 8+ years of software marketing experience preferred.
• Strong writing and communications skills required.
• Strong presentation preparation skills required.
• Strong B-to-B experience and skills
• Must be computer savvy, can manage and prioritize multiple projects, and work well under pressure in a team environment.
• Ability to create content for an array of marketing deliverables, such as brochures, on-line content, videos, e-books, blogs, and other marketing content preferred.
• Track-record of taking tech products to market and a demonstrated ability to drive adoption and market momentum preferred.
• Ability to thrive in a collaborative, dynamic, and fast-paced work environment with demonstrated attention to detail and accuracy desired.
• Experience with HubSpot, Marketo, or other CRM systems is nice to have.
• This is a full-time role expected to work 40 hours per week, home-based, US.
• Requires sitting or standing at will while performing work on a computer (or any other physical requirements). The role requires communication with managers, peers, and other colleagues of the company in person (on occasion), and by utilizing Microsoft Teams chat, calling, and meeting functions.
• No travel is required with this role.

What We Offer:

• A great Team and culture – please see our Recruitment Video.
• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction.
• Competitive Salary and benefits.
• The opportunity to work within a global and diversely international team.
• A supportive and collaborative environment.
• Colleague Recognition Awards.

About Bentley Systems:

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Equal Opportunity Employer:

Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, protected veteran status, religion, national origin, age, or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. EEO is the Law and EEO is the Law Supplement documents provide additional information about your rights as an applicant under the law.

Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination

Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice

Request an Accommodation:

As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at [email protected]

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