Content Marketing Manager

About the Role

Reporting to the Director of Communications & Content, the Content Marketing Manager is the production engine of Agility's content organization: a high-velocity writer who ships.

You will produce across two lanes. First, Bulldog Reporter: you write the publication's editorial franchises to the Director's standard — credible, useful journalism for PR professionals, produced through the lens that the publication is a working demonstration of what our platform makes possible. Second, campaign content: blog posts, webinar content, and thought leadership in service of demand generation campaigns. The Director arbitrates the queue between the two lanes, so both ship.

You also carry the managing-editor duties for Bulldog's contributor network, external and internal — coordinating outside contributors, marshaling internal subject-matter contributors (including a standing weekly contribution from product and customer marketing), keeping the pipeline full, and holding every submission to the standard.

Our production method is explicit: AI-first drafting, human-elevated finishing. You use AI as your starting point, then make the work genuinely better with what only you bring — fluency in our personas, knowledge of the industry, understanding of our readers' pain points and objectives, and awareness of the strategy each piece serves. Candidates who treat AI output as finished work, or who refuse to use it at all, will not thrive here.

What Success Looks Like

• Bulldog's editorial franchises ship on cadence, to standard, with minimal rework.
• Campaign content lands on brief and on time for demand generation.
• The contributor network runs smoothly: pipeline full, submissions edited to standard, contributors well managed.
• Production velocity is visibly high without drift from the house register.
• Content performance is tracked, and learnings show up in the next piece.

What You'll Do

Editorial Production

• Write and ship Bulldog Reporter's franchise formats to the Director's editorial standard.
• Execute the journalism-first framing with integrity: the platform is the instrument, not the subject.
• Take editing well and fold it back into your craft.

Campaign Content

• Produce blog posts, webinar content, and campaign thought leadership briefed by demand generation.
• Adapt register appropriately between editorial and campaign lanes without losing quality in either.
• Turn campaign briefs around with urgency.

Contributor Coordination

• Manage the Bulldog contributor network, external and internal: recruitment, assignments, deadlines, and editing.
• Coordinate internal contributors across the marketing team — including the standing weekly contribution from product and customer marketing — and edit them to the same standard as outside submissions.
• Keep the contributor pipeline full and the quality bar consistent.

Craft & Method

• Run the AI-first, human-elevated production workflow and keep improving it.
• Review the performance of what you publish and propose follow-ons to what resonates.
• Maintain deep, current fluency in our personas, their pain points, and the PR industry.

What You'll Bring

• Exceptional production writing: high volume, high quality, fast turnaround — with samples that prove it.
• The ability to write to a defined house style without drift, and the professional maturity to be edited hard.
• Working fluency with AI writing tools as a drafting starting point — and the judgment, industry knowledge, and persona fluency to elevate the output well beyond it.
• Familiarity with the PR and communications industry, or the demonstrated ability to get deeply fluent fast.
• Experience coordinating contributors or freelancers an asset.
• A visible sense of urgency: you move, and your work ships.
• Data awareness: you look at how your content performs and let it shape what you write next.

Why You'll Love it Here

• Fully remote work environment
• Collaborative culture – and key tools enabling it
• Competitive compensation package
• Health, Dental & Vision benefits
• RRSP matching
• Life Insurance
• Employee Assistance Program (EAP)
• Career Development & Progression opportunities
• Paid Vacation, Personal Days and Sick days
• Flex Fridays in Summer, Week off between Christmas and New Years'
• No Internal Meetings Fridays

The base salary range for this role is C$70,000–C$100,000 annually, plus a 10% target bonus. Final compensation will reflect the successful candidate's experience, skills, and internal equity.

This is for a vacant position.

AI Usage

We use technology to make hiring smarter, faster, and more personal, never less human. Artificial intelligence (AI) tools help us manage applications efficiently and highlight qualifications that align with each role, allowing our recruiters to focus more on meaningful conversations with candidates. AI does not make hiring decisions at Agility. Every decision is made by people, our hiring managers and recruitment professionals, who are trained to apply sound judgment and equitable practices at every stage. We believe technology exists to amplify human insight, not replace it. That belief shapes how we build relationships, tell stories, and grow our teams.

At Agility, we strive every day to build a more inclusive work environment and introduce tools that enable it. We strongly encourage applications from all people regardless of race, religion, gender, age, disability status or sexual orientation.

Even if you find yourself not checking all the boxes of our listed requirements but you are excited about this opportunity, we'd love to hear from you anyway. Our Talent Acquisition team will review your application for this role, and other potential role matches open now or in the future.

If, at any stage of the application process, you require accommodation owing to disability or a medical need, please let us know at [email protected] for us to make appropriate arrangements.