Content Marketing Lead (Enterprise WordPress)

rtCamp is looking for a Content Marketing Lead who can elevate our brand narrative, strengthen our authority in the WordPress and open-source software ecosystem for the enterprise market, and build a content engine that consistently drives qualified demand.

This role is ideal for someone who deeply understands WordPress, enterprise digital experience challenges, and content-led growth.

Key Responsibilities

1. Brand Positioning & Narrative Leadership:

   • Understand rtCamp’s positioning in the enterprise WordPress market—performance, engineering quality, managed services, and platform capabilities.

   • Build and maintain a consistent narrative across blogs, case studies, landing pages, videos, and thought leadership.

   • Ensure all content reinforces rtCamp as a premium WordPress engineering partner trusted by global enterprises.

2. Content Strategy, Planning & Editorial Leadership:

   • Plan content across TOFU–MOFU–BOFU based on SEO opportunities, competitive insights, and buyer pain points.

   • Build and own the editorial calendar for WordPress-focused content (technical blogs, case studies, migration guides, performance pieces, growth engineering content, etc.).

   • Create detailed outlines for writers and ensure drafts adhere to SEO + editorial guidelines.

   • Review and refine content before publishing - ensuring clarity, accuracy, and strategic alignment.

3. SEO-Driven Content Growth:

   • Partner closely with SEO specialists to meet organic visibility and ranking goals specifically around WordPress enterprise keywords.

   • Develop pillar + cluster content strategies on topics like performance, headless WordPress, decoupled architectures, WordPress for media, WordPress migrations, WordPress DevOps, AI in WordPress etc.

   • Integrate SEO/AEO requirements in to content and deliver search intent fulfillment.

   • Continuously optimize existing content to improve rankings, authority, and conversions.

4. Cross-Functional Collaboration (Sales, Delivery, Client Teams):

   • Work with sales and client delivery teams to understand key buyer conversations, objections, and narratives that influence enterprise decisions.

   • Convert these insights into content topics, messaging angles, and editorial priorities.

   • Support sales with well-positioned content that reduces friction in the buying journey.

5. Editorial Governance & Quality Control:

   • Define and implement writing guidelines for WordPress-first content.

   • Maintain consistency in tone, accuracy, and quality across all writers and contributors.

   • Guide, mentor, and review work from writers, publishers and designers.

Must Haves

Apply even if you don’t tick all the boxes or even if you have a niche expertise within the role.

1. 6–12 years in content marketing, editorial strategy, or B2B tech storytelling.
2. Experience working at or with enterprise WordPress agencies.
3. Deep understanding of WordPress, its ecosystem, enterprise use cases, technical concepts, and real-world implementations.
4. Strong experience writing and editing technical content—performance, security, engineering workflows, platform architecture, migrations, DevOps, etc.
5. Ability to build SEO-aligned content plans and achieve measurable keyword + traffic goals.
6. Proven experience collaborating with SEO, sales, engineering, and delivery teams.
7. Exceptional writing and editing capabilities.

Good-to-Haves

1. Familiarity with hosting platforms (Pantheon, WPVIP, Altis, WordPress.com, etc.).
2. Understands North American market.
3. Understanding of enterprise search behavior and ICP-specific pain points.
4. Knowledge of analytics tools like GSC, GA4, Looker Studio.
5. Experience managing content teams or external contributors.

What Success Looks Like

1. Consistent production of high-quality WordPress-specific content that drives revenue, not just traffic.
2. Stronger rankings and visibility for enterprise WordPress keywords.
3. Clear, authoritative, and consistent editorial voice that matches rtCamp’s premium positioning.
4. Content that resonates with enterprise buyers and shortens sales cycles.
5. A repeatable, scalable content engine supported by SEO and sales alignment.