Content Marketing Director

Build the Content Engine for a Modern Treasury Platform

Finmo is a treasury management platform built for modern companies. Our platform helps businesses gain cash intelligence and execute global payments through a single, connected platform.

Finance teams today operate across fragmented banking portals, spreadsheets, and payment tools. Finmo brings financial data together so companies can see their cash position in real time, forecast liquidity, and move money globally with greater control.

As we scale internationally, we are building a content engine that educates finance leaders, builds market authority, and drives demand.

We are looking for a Content Marketing Director who can own Finmo’s content ecosystem end-to-end. This is a hands-on individual contributor role responsible for content strategy, creation, and distribution across our website, blog, social media, and marketing channels.

If you enjoy translating complex financial infrastructure into compelling narratives and building a content flywheel that drives visibility and engagement, this role is for you.

Role Overview

You will be responsible for strategising, creating, and distributing content across Finmo’s core channels, including website, blog, social media, newsletters, and marketing collateral.

our goal is to build a content flywheel that drives:

• Brand authority in treasury and financial infrastructure
  

• AI and search visibility across modern discovery engines
  

• Audience engagement and thought leadership
  

• Community engagement with finance leaders and operators
  

• Demand generation and pipeline growth
  

This role combines editorial leadership, AI-driven content strategy, social distribution, and community engagement.

Key Responsibilities

Content Strategy & Flywheel

• Develop and own Finmo’s global content strategy across all marketing channels.

• Build a content flywheel that transforms product insights, customer stories, and industry trends into multi-channel content.

• Identify high-impact topics aligned with Finmo’s audience including CFOs, finance leaders, and founders.

Website & AI Visibility

• Own Finmo’s website content strategy including landing pages, product pages, and educational resources.

• Create content designed to improve AI visibility across answer engines and generative search platforms (AEO/GEO).

• Ensure Finmo’s content ranks and is referenced across modern discovery channels.

Blog & Educational Content

• Develop and manage Finmo’s blog and long-form content strategy.

• Publish educational content around treasury operations, global payments, liquidity management, and financial infrastructure.

Social Media & Distribution

• Build and manage Finmo’s social media content presence, particularly on LinkedIn, Youtube

• Create content that educates finance leaders, drives engagement, and expands Finmo’s reach.

• Turn insights, product updates, and thought leadership into compelling social narratives.

• Expand finmo’s presence on X, Reddit, G2, and other social networks.

Thought Leadership

• Work with leadership to develop executive thought leadership content, including opinion pieces, insight articles, and industry commentary.

• Position Finmo as a credible voice in fintech and financial infrastructure.

Community Management

• Build and nurture a community of finance leaders, operators, and founders around Finmo’s insights.

• Drive engagement through conversations, comments, and participation in relevant finance and fintech communities.

• Encourage discussion and sharing of insights to strengthen Finmo’s brand presence within the ecosystem.

Marketing Collateral

• Create high-quality marketing collateral including one-pagers, guides, explainers, and sales enablement assets.

• Work closely with product marketing to ensure messaging consistency across marketing and sales materials.

Event Content Support

• Support the marketing team with event-related content, including event promotions, speaker announcements, pre-event and post-event content, and thought leadership tied to industry events.

• Help maximise the value of events by turning discussions, insights, and panels into distributed content.

AI-Enabled Content Production

• Use AI tools to improve content research, ideation, and repurposing.

• Build systems to transform one core insight into multiple content formats across channels.

• 10–12 years of experience in content marketing, preferably in fintech, SaaS, or technology.

• Strong ability to translate complex financial or technical concepts into compelling content.

• Experience managing content across website, blogs, social media, CRM emails, and newsletters.

• Deep understanding of SEO, content distribution, and audience growth.

• Familiarity with AI tools for content creation, research, and repurposing.

• Ability to work independently in a high-ownership environment.

• Excellent writing, storytelling, and editorial skills.