Content Manager - H&M Global Marketing

This is a temporary position with an expected end date in summer 2027.

WHAT YOU’LL DO

As a Global Content Manager in our Digital Curation Marketing team, you will play a key role in building, managing, and optimizing content across H&M’s owned digital channels. Working primarily in Adobe Experience Manager (AEM), you will ensure content is set up correctly, follows technical and brand standards, and delivers a seamless customer experience across markets.

You will:

• Build and maintain global content blocks, templates, and campaign setups in AEM.
• Configure content according to technical requirements and channel best practices.
• Work closely with art workers, production coordinators and production managers to ensure content meets brand and business requirements.
• Own and maintain expertise in CMS functionality.
• Identify and resolve content issues, inconsistencies, and areas for improvement.
• Stay up to date with new platform capabilities and contribute to improving ways of working.
• Ensure content is published accurately and on time across H&M’s owned channels.

WHO YOU’LL WORK WITH

You will work cross-functionally with Marketing, Creative, Production, and Tech teams, including Art Directors, Designers, Copywriters, Production Managers, and Developers, to deliver high-quality digital experiences.

WHO YOU ARE

We are looking for someone who has:

• Experience working with enterprise CMS platforms, preferably Adobe Experience Manager (AEM).
• A strong understanding of digital content production and workflows.
• Experience managing multiple projects and deliverables simultaneously.
• Strong stakeholder management and collaboration skills.
• A detail-oriented mindset with a focus on quality and accuracy.
• Excellent communication and organizational skills.
• Experience within e-commerce, digital marketing, retail, or fashion is a plus.

You are also:

• Curious and eager to learn new tools, processes, and technical solutions.
• Self-driven and proactive, with the confidence to explore, test, and find solutions independently.
• Not afraid to ask questions, challenge existing ways of working, and suggest improvements.
• Tech-focused and detail oriented
• Thrives in a fast-paced environment where priorities and requirements can change quickly.
• Combines attention to detail with the ability to see the bigger picture.
• A collaborative team player who enjoys working across business and technology teams.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. You’ll be part of a collaborative environment where your ideas matter, and where you can grow your expertise within marketing.

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a temporary position based in Stockholm. Please apply as soon as possible by submitting your CV in English. Due to data privacy regulations, we only accept applications through our career page.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.