Content & Lifecycle Marketing Manager

Job Position: Content & Lifecycle Marketing Manager

Company: Pro Coffee Gear

Location: Remote (Anywhere)

Full - Time

About Us: Pro Coffee Gear is a thriving e-commerce company located on our scenic 20-acre ranch in Austin, Texas. We specialize in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. Our dedication to excellence extends beyond our products; we're committed to building a talented team that shares our passion for coffee and exceptional customer service.

Job Description:

We’re looking for a Content & Lifecycle Marketing Manager who can own the full storytelling engine of our brand across email, lifecycle flows, content strategy, and video-first creative.

This role blends creativity with performance: you’ll develop content that grows our audience, produce video and written assets that educate and inspire, and build lifecycle marketing programs that turn first-time buyers into loyal customers.

You’ll be at the center of how we communicate with customers from discovering us on social or through content, to browsing the site, to making a purchase, to coming back again.

If you love coffee, content, and building a brand people truly connect with, you’ll thrive here.

What You’ll Own

Email & Lifecycle Marketing (40%)

• Own the full email and SMS strategy and calendar (campaigns + automated flows).
• Develop segmentation and personalization strategies to increase LTV and retention.
• Build and refine lifecycle programs:
• • Abandoned browse & cart
  • Post-purchase education
  • Loyalty & VIP
  • Winback
  • Welcome/onboarding

• D

  esign A/B tests to optimize creative, messaging, and conversion.
• Partner with Growth to align emails with product launches and promotions.

Content Strategy & Development (40%)

• Own the overall content calendar across social, email, landing pages, and UGC.
• Create high-quality content that connects with coffee enthusiasts and café owners.
• Write scripts, website copy, blogs, landing page messaging, and content briefs.
• Build content pillars that establish authority: education, how-to guides, product reviews, comparison content, café buildout content, etc.
• Collaborate with product and growth teams to develop messaging for launches, events, and campaigns.

Video Production & UGC/Creator Support (20%)

• Plan, script, shoot, and edit short-form videos (IG Reels, TikTok, YouTube Shorts).
• Capture product demos, educational content, behind-the-scenes footage, and story-driven content.
• Create UGC-style content to support paid ads, social media, and email.
• Coordinate with influencer/UGC creators and edit/repurpose their content.

What Success Looks Like

• Email and SMS become one of the company’s top revenue channels.
• Strong, consistent storytelling across channels that elevates the brand.
• Clear, engaging video content that boosts engagement, conversions, and trust.
• Lifecycle flows that increase repeat purchase rate and average order value.
• UGC and content that improves paid ad performance and lowers CAC.
• A content engine that supports sales, SEO, and product launches.

What You Bring

• 4-6 years of experience in DTC/e-commerce marketing, content, or lifecycle marketing.
• You are an amazing writer
• Demonstrated experience running email campaigns and automated flows in tools like Klaviyo, Shopify or HubSpot.
• Strong writing skills from conversion-focused copy to brand storytelling.
• Experience producing and editing video content (e.g., short-form vertical).
• You are experienced in content email, especially in creating engaging content.
• Ability to manage content calendars across channels with consistency.
• Comfortable with basic analytics (GA4, Klaviyo dashboards, attribution tools).
• Highly organized, proactive, and energized by a fast-paced growth environment.
• No need for management experience
  
• Bonus: experience with SEO content, influencer/UGC management, or coffee industry background.

Why You’ll Love Working Here

• You’re building the content and lifecycle foundation of a rapidly scaling brand.

• Standing up new process and tools for things like SMS marketing.

• Direct ownership, autonomy, and creative freedom.
  A passionate community of coffee pros and home enthusiasts.

• Your work directly influences how customers learn, engage, and fall in love with our brand.

How to Apply

Send us:

• Your resume

• 2-3 writing samples or email/flow examples

• A portfolio is mandatory to apply for this role : )