Content Design Specialist

Position:

Content Design Specialist

Reports to:

People Leader, Product

Position Term:

Full Time Temporary (1-Year Contract)

Primary Location:

Mississauga, Ontario, Canada

Workplace Type:

Hybrid

Job Purpose
The Content Design Specialist within the Product team at World Vision Canada plays a critical role on the Impact Journey team, bringing content expertise to translate product vision and priorities into meaningful, audience-centred experiences.

This role is responsible for executing the content strategy while actively contributing to its development and evolution. Working as an integral member of an Agile team, the Content Design Specialist engages across the full content lifecycle from strategy and planning through to creation, delivery, optimization, and measurement. Combining analytical thinking with creative problem-solving, the role ensures content is valuable, purposeful, accessible, and effectively connects with and engages its intended audiences.

Responsibilities

Content Design & Strategy: Apply content design principles to plan, develop, and deliver clear, accessible, engaging, and audience-centered digital content. Translate complex information into intuitive content experiences that support audience needs and organizational goals.
Content Development & Creation: Identify content opportunities and create content across digital channels and experiences. Collaborate with cross-functional partners to translate ideas and requirements into effective content solutions aligned with the prioritized product backlog.
Audience & User Needs: Use audience insights, user needs, behaviors, feedback, and research to inform content decisions. Design content experiences that are relevant, inclusive, accessible, and easy for audiences to understand and act upon.
Content Systems & Integration: Work within the organization's content ecosystem and systems to develop, organize, and optimize content. Identify opportunities to reuse, adapt, and connect content across channels, platforms, and audiences while maintaining consistency and coherence.
Cross-Functional Collaboration: Collaborate with Product Owners, designers, developers, marketers, subject-matter experts, and other stakeholders throughout the content lifecycle. Contribute content expertise to ideation, planning, prioritization, and delivery.
Content Planning & Delivery: Support content planning and execution in alignment with product roadmaps and prioritized backlogs. Coordinate content activities, manage dependencies, identify risks, and ensure deliverables are completed to agreed timelines and quality standards.
Content Quality & Governance: Apply content standards, guidelines, accessibility principles, and organizational values to ensure content is accurate, consistent, inclusive, and fit for purpose. Conduct content reviews and testing to identify and resolve issues before launch.
Content Performance & Optimization: Define and monitor relevant content metrics and KPIs to evaluate performance and audience engagement. Analyze data, feedback, and trends to identify opportunities to improve content effectiveness and the overall digital experience.
Release & Launch Support: Support the planning, coordination, and execution of content releases, ensuring content is ready for publication and aligned with business objectives, audience needs, dependencies, and launch timelines.
Continuous Improvement & Innovation: Stay informed about emerging content design, digital experience, accessibility, and humanitarian-sector trends. Identify opportunities to improve content processes, tools, and ways of working to increase efficiency, quality, and impact.
Mission-Aligned Content: Apply a human-centered and mission-driven approach to content design, helping create digital experiences that build understanding, inspire engagement, and support the organization's work with vulnerable communities.

Qualifications

Degree/Diploma in Marketing, Media or similar discipline
3 years+ of relevant experience in Content creation/Media
Expert copywriter, strong video creation and editing skills, and intermediate graphic design skills
Experience with enterprise-level Content management systems (CMS) Digital Asset Management (DAM) systems, and Intranets
Hands-on experience with analytics platforms such as Google Analytics and Adobe Analytics
Ability to optimize content for SEO
Understanding of the content lifecycle
Experience in creating content across multiple mediums and platforms (including rich media)
Experience with cloud-based design and editing tools
Experience with generative tools and applications
Experience working directly with internal/external clients in a face-to-face environment
Experience working with and managing agencies and external vendors
Demonstrated organizational, interpersonal, communication, and analytical skills
An Agile mindset with the ability to manage priorities
Working knowledge of development process and project management an asset
Understanding and experience working with/in Lean Agile Scrum methodology an asset

Why Consider Us?

World Vision Canada has consistently been awarded Canada and GTA top employer awards.
We are Canada’s largest development, relief, and advocacy non-profit organization.
We embody an Agile mindset here.
We offer a family-friendly, caring, and flexible work environment.

This is a current vacancy that we are actively recruiting for. The salary range represents the expected compensation for this role and is provided in accordance with Ontario’s pay transparency requirements under the Employment Standards Act.

Placement within the range will be determined based on relevant skills, experience, qualifications, and internal equity. The final offer will reflect the successful candidate’s background and demonstrated capabilities.

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