Consumer Marketing Specialist, Malsin

Job Description

About the Role

Electrolux is seeking a dynamic, creative, and hands-on Consumer Marketing Specialist to support the execution of integrated marketing initiatives across Singapore and Malaysia. This role will be responsible for driving brand visibility, social media management, content creation, and marketing communications across multiple channels.

The ideal candidate combines strong marketing execution skills with a creative eye for design, is comfortable managing social media platforms, and is capable of producing marketing assets independently using Adobe Creative Suite/Illustrator.

Key Responsibilities

Social Media Management

• Plan, develop, and manage social media calendars for Singapore and Malaysia.
• Create engaging content for Facebook, Instagram, YouTube, Tiktok and other relevant platforms.
• Develop captions, hashtags, content pillars, and community engagement strategies.
• Monitor social media performance and provide monthly reporting and recommendations.
• Work closely with agencies and internal stakeholders to optimise paid and organic social media campaigns.
• Stay updated on social media trends, platform updates, and best practices.

Content Development & Creative Design

• Design marketing materials for both digital and print channels.
• Create social media creatives, eDMs, banners, brochures, catalogues, event materials, and promotional assets.
• Ensure all artwork aligns with Electrolux brand guidelines.
• Support photography, image selection, content adaptation, and creative asset management.

Digital Marketing

• Assist in the execution of always-on marketing initiatives internally and externally.
• Support SEO, SEM, Meta, Google Performance Max, and digital campaign activities.
• Coordinate campaign assets and work with agencies to ensure effective implementation.
• Monitor campaign performance and recommend optimisation opportunities.

Project Management

• Manage multiple projects and timelines simultaneously across Singapore and Malaysia while collaborating with Asia team.
• Coordinate internal approvals and stakeholder feedback.
• Maintain marketing trackers, campaign calendars, budgets, and reporting dashboards.
• Ensure projects are delivered on time and within budget.

Requirements

Education & Experience

• Bachelor's Degree in Marketing, Communications, Business, Design, or related field.
• 3-5 years of relevant experience in marketing, brand marketing, or digital marketing.
• Experience in managing social media platforms and content creation.
• Experience in managing New Product Launches and events
• Experience in FMCG, consumer electronics, appliances, retail, or agency environments is preferred.
• Regional or multi-market experience is advantageous.

Technical Skills

• Strong proficiency in:
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
• Experience using Canva and other content creation tools.
• Familiarity with Meta Business Suite, Google Analytics, Google Ads, and social media scheduling platforms.
• Strong Microsoft PowerPoint and Excel skills.

Design & Creative Capabilities

The successful candidate must demonstrate:

• Strong graphic design capabilities and visual storytelling skills.
• Ability to independently design social media creatives, marketing collateral, POSM, brochures, and digital assets.
• Understanding of typography, layout, branding, and consumer-focused content creation.
• Portfolio showcasing creative and design work is required.