Consultancy: Social Media Review and Growth Support

war-child-alliance · Netherlands - Amsterdam office · 1 week ago

Employment: Contract
Category: Marketing

War Child is looking for a:
Social Media Review and Growth Support 11/10

Strengthens War Child's visibility, engagement, and influence through strategic social media growth.

War Child Alliance Foundation works to protect, educate, and stand up for the rights of children affected by conflict. As a global alliance supporting national War Child organisations and programmes, the Foundation engages with donors, corporate partners, policymakers, humanitarian practitioners, funders, advocates and donors. Social media is a critical communication tool for strengthening organisational visibility, thought leadership, stakeholder engagement, and partnership development.

Purpose of the Consultancy

Assess the current effectiveness of War Child Alliance Foundation's LinkedIn, Instagram and YouTube presence and develop actionable recommendations to increase audience reach, engagement, influence and alignment with organisational objectives and communications strategy.

Objectives

Conduct a comprehensive review of the Foundation's social media, including an assessment of our current LinkedIn, Instagram and YouTube profile and activity.
Benchmark performance against relevant peer organisations, NGOs and sector leaders, with particular attention to professional and institutional audiences.
Assess audience growth, engagement, content effectiveness, brand positioning and tone of voice.
Identify opportunities to expand reach among priority audiences.
Develop a clear social media strategy for 2027 aligned with War Child Alliance Foundations strategy and our communications approach.
Produce practical recommendations and implementation tools.
Build internal capability through knowledge transfer and guidance.

Scope of Work

Discovery and assessment; benchmarking; strategy development; and implementation support including content planning, editorial approaches, KPIs, governance recommendations, executive visibility, employee advocacy and growth tactics.

Deliverables

Inception Note
LinkedIn, Instagram, YouTube Audit Report
Benchmarking Report
Social Media Strategy
Implementation Toolkit
Final Presentation to communications team

Timeframe

Approximately 6-8 weeks from contract signature – project must be finished in 2026.

Required Qualifications and Experience

demonstrated experience developing social strategies

experience with LinkedIn, Instagram and YouTube
experience working with NGOs/humanitarian/international organisations
analytics/data interpretation
stakeholder/audience strategy
experience turning strategy into practical editorial systems
understanding of B2B/institutional audiences where relevant

Location: This opportunity is open to candidates Globally; professional proficiency in English is required.
Type of Contract: Consultancy.

Why You Should Apply

Meaningful Impact: Contribute directly to improving the lives of children and families affected by conflict through quality education and long-term, sustainable change.
Professional Growth: Join a dynamic organisation that values learning, innovation, and professional development, with opportunities for capacity building and growth through the role and War Child’s global network.
Global Reach: Play a key role in scaling a ground-breaking programme across multiple conflict-affected contexts worldwide.
Collaborative & Inclusive Culture: Work alongside passionate, mission-driven colleagues in a diverse, inclusive and respectful workplace that prioritises safety, fairness and equal opportunity for all.

Budget

Interested consultants should submit a detailed financial proposal, daily rates, estimated level of effort, and VAT status where applicable.

Application Requirements

Technical proposal, relevant examples of work, consultant CV(s), financial proposal and two professional references.

Deadline: 11/10/2026

Reporting and Management

The consultant will report to the Head of Communications, War Child Alliance Foundation.

Evaluation Criteria

Understanding of assignment (20%), methodology (25%), relevant experience (35%) and value for money (20%).

Expected Outcome

A clear, evidence-based social media strategy and implementation roadmap that strengthens visibility, expands engagement, enhances thought leadership and supports organisational objectives.

Please note that CVs and applications sent by email will not be considered. Applications must be submitted through the official application channel only.

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By submitting your application you certify that all of the statements made in your application are true, complete, and correct and are made in good faith. You understand that falsifying, misrepresenting or intentionally withholding information will be grounds for rejection of your application or withdrawal of any offer of appointment or, if an appointment offer has been accepted, this will be ground for employment sanctions, such as, but not limited to, instant dismissal. In addition, you understand that you need to submit a Criminal Record Certificate and that, if you fail to submit it, no employment relationship can be established.

Disclaimer

Only applications received via our website are processed.
If we appoint a suitable candidate before the given closing date, we reserve the right to remove the vacancy from our website before that date. In such a case, any responses received after that time are not processed.
It could be that during our selection process the closing date for the vacancy is extended. If so, and you have not yet heard from us, your application will remain active.

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